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ADV @ UnderConsideration Peek here for details
Prejean Creative Holiday Card
DESCRIPTION
Prejean Creative Holiday Card
CLIENT
DATE
December 2009
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
Helvetica Neue 45 Light
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QUANTITY PRODUCED
300
PRODUCTION COST
$715
PRODUCTION TIME
2 weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
Flat: 17.5 in × 7 in
Folded: 4.375 in × 7 in PRINT METHOD
Offset
PAPER STOCK
Gruppo Cordenons, Canaletto Grana Grossa, 78# Cover
NUMBER OF COLORS
1 spot ink, PMS 1797
BINDING
Score and hand fold
OTHER
Laser die cut
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.prejeancreative.com/
Some projects need more explanation than others. In this case, I am going to have Brent Pelloquin, from Prejean Creative, lay the premise for this card:
As an agency, we’ve always leaned toward a printed piece for a couple of reasons. One, the holidays are a season of traditions. And, two, we really like the tactile nature of a piece crafted from really nice paper that you can hold in your hands and display. Clean and simple, with a heartfelt message and die-cut graphics, this design felt right amidst the economic concerns of 2009.
I love a card with a little meat to it, and this one leaves me satisfied and waiting for what could possible come next. And I am a sucker for anything even remotely interactive such as the unfolding and finding of each separate die-cut, and how in the end it all makes sense as further explained by the lovely words that seal the deal.
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Many thanks to our ADV @ UnderConsideration Partners
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