DESCRIPTION RRR.001 Book CLIENT RRR Project (Self-initiated) DATE On and Off in 2009 DESIGN CREDITS Scott Massey Co-designer: Jonathan Sandridge Co-published by Untitled Publishing PRINT CREDITS Westcan Printing Group TYPE CREDITS Archer by H&FJ Carousel by Gary Gillot

QUANTITY PRODUCED 1,000 PRODUCTION COST Reasonable PRODUCTION TIME 2 Weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 6 in × 9 in PAGE COUNT 96 + Cover PRINT METHOD Offset PAPER STOCK Cover: Lynx Opaque Cover, Brightwhite Smooth, 100 lb Text: Rolland ST 30, 70 lb NUMBER OF COLORS Cover: Black + 2 spot Body: 1 × 32-page signature CMYK, 2 × 32-page Signature Black + 1 Spot BINDING Perfect-bound

The RRR Project — short for Reduce, Reuse, Recycle — invites participants to "Look around your environment, see what you can save, pick it up, turn it over, and look at it in a different way." The result is a collection of artwork, photography, words and all other kinds of visual flotsam and jetsam given a second chance to inspire in a collective experience. First published as an e-zine celebrating Earth Day, RRR now comes in a juicy, printed book, RRR.001. The sturdy, uncoated book comes printed with two 32-page signatures in CMYK and one 32-page signature in black and cyan, which gives it a nice pacing and added interest — some of the original artwork from the book is posted on RRR's Flickr group. The overall feel is of a refined zine bursting with cool stuff, making a solid case for reducing, reusing and recycling not just artwork but the waste around us. Editor Scott Massey assures us it's not all just hot air:

We tried in every way possible to reduce our footprint with this project, so we wouldn't be complete hypocrites. And in the next one we will try harder.

The RRR Project supports the Surfrider Foundation and their efforts in protecting the world's oceans, waves and beaches.

All books bought online will be sent in 80% recycled chip board stay flats to keep them safe and sound. To keep them company, we've silk-screened each one to be ¼ of an 18 × 24-inch print. We hope that you enjoy the packaging so much that you won't throw it away and possibly use it to carry bills or pictures of friends and family.

AAAAA...Mazing. Nice work!

Is it wrong to make love to my monitor?