The RRR Project — short for Reduce, Reuse, Recycle — invites participants to “Look around your environment, see what you can save, pick it up, turn it over, and look at it in a different way.” The result is a collection of artwork, photography, words and all other kinds of visual flotsam and jetsam given a second chance to inspire in a collective experience. First published as an e-zine celebrating Earth Day, RRR now comes in a juicy, printed book, RRR.001. The sturdy, uncoated book comes printed with two 32-page signatures in CMYK and one 32-page signature in black and cyan, which gives it a nice pacing and added interest — some of the original artwork from the book is posted on RRR’s Flickr group. The overall feel is of a refined zine bursting with cool stuff, making a solid case for reducing, reusing and recycling not just artwork but the waste around us. Editor Scott Massey assures us it’s not all just hot air:
We tried in every way possible to reduce our footprint with this project, so we wouldn’t be complete hypocrites. And in the next one we will try harder.
The RRR Project supports the Surfrider Foundation and their efforts in protecting the world’s oceans, waves and beaches.
All books bought online will be sent in 80% recycled chip board stay flats to keep them safe and sound. To keep them company, we’ve silk-screened each one to be ¼ of an 18 × 24-inch print. We hope that you enjoy the packaging so much that you won’t throw it away and possibly use it to carry bills or pictures of friends and family.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.