DESCRIPTION Studio Geologie Holiday Mailer CLIENT Studio Geologie DATE December 2009 DESIGN CREDITS Studio Geologie Brian Kerr and Megan Beierle PRINT CREDITS Matthew Kelsey TYPE CREDITS DIN Vendetta Hand Lettering

QUANTITY PRODUCED 500 PRODUCTION COST $1,000 PRODUCTION TIME 7 days DIMENSIONS: WIDTH × HEIGHT × DEPTH Coasters: 4 in × 4 in Wrapper (flat): 4.5 in × 4.25 in × 0.375 in PRINT METHOD Letterpress PAPER STOCK 55 pt uncoated stock NUMBER OF COLORS 2 spot inks BINDING Score and hand fold

Announcing a new name in time for the holiday season Studio Geologie — formerly Edge Design — shipped a neat little package with a set of coasters to friends, family and clients. Having experienced good results with coasters in the past, the choice of medium was a simple one. The design, at first glance, not so much. But once you give it a second, you realize there is nothing but simplicity in the design and production of this useful gift.

This is really outstanding. I think it is difficult to combine antiquated and modern styles, but the subtle touches (like the full-bleed background and no-color emboss) really bring that marriage to fruition.

Well done!

As a lucky recipient of this piece, I can say that it was a thrill to receive and unbox. The letterpress really puts it over the top.

Letterpress always looks beautiful. Good choice.

I was also lucky enough to receive one of these beautiful holiday mailers and I have to say that I almost feel bad using the coasters. The whole package was very well thought out and the effect of having the topography in letterpress adds a great tactile quality.

Wish I had the resources to letterpress, color is geat

I'm positively *drooling* over this. It would be hard to imagine the same art offset or screen printed and being anywhere near as dramatic as the letterpress. And I understand Schroeder's feelings about actually using them! Ultimately, you're honoring the concept and the effort that way (but don't let just anyone put a drink on them!).

Delicate and clean, old world with a modern twist. Love it.