DESCRIPTION The Incredible Journey that is Consciousness Booklet CLIENT Self-promotion DATE September 2009 DESIGN CREDITS Alex Fuller (thepostfamily.com) Gabe Usadel (illustrationcorporation.com ) TYPE CREDITS Sentinel by H&FJ

QUANTITY PRODUCED 500 PRODUCTION TIME 1 Week DIMENSIONS: WIDTH × HEIGHT × DEPTH 5 in × 7 in PAGE COUNT 32 PRINT METHOD Offset PAPER STOCK Cover: Bristol Vellum Body: Newsprint NUMBER OF COLORS 3 Spot

Newsprint. Primary colors. Basic Shapes. I love these graphic design ingredients as much as some love Helvetica. So it's especially tantalizing to see them all come together in this thin, little bundle of graphic joy and exploration. Graphic designers/illustrators Alex Fuller and Gabe Usadel partnered to create this booklet that presents some abstract compositions using only the most basic of elements. While it would be easy to dismiss this with a "So What?" each spread reveals the endless possibilities available to designers, all of us basically working with the same ingredients (type and image), always trying to find new ways of presenting them. The official description:

Squares, circles and triangles are at the core of what makes the industrial world around us. A universal visual language apparent in all things — the tools we use, the fashion we wear, the buildings we live in and the communications we see.

Visionary modernist architects, designers and artists such as Wassily Kandinsky, Piet Mondrian, El Lissitzky, and Josef Albers celebrated both the beauty of form as well as the functional potential hidden within these 3 primary shapes and colors.

"The Incredible Journey That is Consciousness" invites each reader to interpret a landscape of symmetries, simplicities and geometric structures.

this is beautiful! thanks!

Beautiful! I love graphic compositions like this. I really love the issue numbers too.

what exactly do you tell the printer when you want to use newsprint? just that or are there different kinds? love the way it lets the ink soak in on this- what a perfect choice for the washes of color!

Amy, I think there are a few variations on newsprint, but not many. There might be two or three different weights: from something as thin as a motel-drawer Bible, to something just a little more meaty like a fancier newspaper. There are also a few shades you can choose from: the basic, popular off-white to the pinkish butcher paper. Not all printers handle newsprint because it's so fickle. The short answer though is, yes, you tell the printer you want to use newsprint, and they might give you a couple of options, or go with the default one if you don't ask for anything specific.

Check out this list for a couple of newsprint printers.

Thanks everyone!

Amy, we used a press that only prints newsprint, cheap newsprint. This assured us an "authentic" product. They were totally confused by what we were doing though because they typically print 1-color local newspapers. Good times. Love that newsprint.

Lovely!

For anyone interested in the possibilities of newsprint, have a look at what is being done by the Newspaper Club @ www.newspaperclub.co.uk

A few years ago I also printed a "high-end" newsprint piece at a printer that did web-press newspapers and they were too amused by my pickiness during the press check.

Absolutely beautiful.

I'd love to learn more about the intended audience and the response.

Great job.

Eric, the intended audience was the zine/art book lovers and design enthusiasts. The response from all over the world has been amazing. Supporters are seemingly drawn to the simple and understated aesthetics. Australia seems to be our biggest market so far. Thanks Australia! Thanks Eric!

Nicely done.

Thanks for sharing the production details behind this project. I think it's a great example of how setting formal constraints can guide the design process.

I don't get this at all - why is this good?

Hahaha

Frank, it's just an exploration of very basic design language. To give you a bit more context, we were tired of polishing ads and wanted to get back to the basics, back to the fun things about our education and field. It was probably a bit of design therapy. Thank you for questioning our project. I was waiting for someone to say, huh?

this is really beautiful.....

The Post Family makes me look forward to working as a designer in Chicago.

I saw some large poster prints from this series in person at the Firebelly Pop-Up Shop in December and was blown away.

This series is really quite beautiful in person as well.

Great job Post Family. PS, I still want to buy one of those prints! ;)

Here is that poster Jason:
http://shop.thepostfamily.com/collections/featured/products/incredible-poster

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