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Quantity Produced


Production Cost

Production Time

1 Week

Dimensions (Width × Height × Depth)

5 in × 7 in

Page Count


Paper Stock

Cover: Bristol Vellum
Body: Newsprint

Number of Colors

3 Spot




Sentinel by H&FJ


Newsprint. Primary colors. Basic Shapes. I love these graphic design ingredients as much as some love Helvetica. So it’s especially tantalizing to see them all come together in this thin, little bundle of graphic joy and exploration. Graphic designers/illustrators Alex Fuller and Gabe Usadel partnered to create this booklet that presents some abstract compositions using only the most basic of elements. While it would be easy to dismiss this with a “So What?” each spread reveals the endless possibilities available to designers, all of us basically working with the same ingredients (type and image), always trying to find new ways of presenting them. The official description:

Squares, circles and triangles are at the core of what makes the industrial world around us. A universal visual language apparent in all things — the tools we use, the fashion we wear, the buildings we live in and the communications we see.

Visionary modernist architects, designers and artists such as Wassily Kandinsky, Piet Mondrian, El Lissitzky, and Josef Albers celebrated both the beauty of form as well as the functional potential hidden within these 3 primary shapes and colors.

“The Incredible Journey That is Consciousness” invites each reader to interpret a landscape of symmetries, simplicities and geometric structures.

The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness


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The Incredible Journey that is Consciousness Booklet


Production Method



Alex Fuller (
Gabe Usadel ( )



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 4, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End