DESCRIPTION The Incredible Journey that is Consciousness Booklet CLIENT Self-promotion DATE September 2009 DESIGN CREDITS Alex Fuller (thepostfamily.com) Gabe Usadel (illustrationcorporation.com ) TYPE CREDITS Sentinel by H&FJ

QUANTITY PRODUCED 500 PRODUCTION TIME 1 Week DIMENSIONS: WIDTH × HEIGHT × DEPTH 5 in × 7 in PAGE COUNT 32 PRINT METHOD Offset PAPER STOCK Cover: Bristol Vellum Body: Newsprint NUMBER OF COLORS 3 Spot

Newsprint. Primary colors. Basic Shapes. I love these graphic design ingredients as much as some love Helvetica. So it’s especially tantalizing to see them all come together in this thin, little bundle of graphic joy and exploration. Graphic designers/illustrators Alex Fuller and Gabe Usadel partnered to create this booklet that presents some abstract compositions using only the most basic of elements. While it would be easy to dismiss this with a “So What?” each spread reveals the endless possibilities available to designers, all of us basically working with the same ingredients (type and image), always trying to find new ways of presenting them. The official description:

Squares, circles and triangles are at the core of what makes the industrial world around us. A universal visual language apparent in all things — the tools we use, the fashion we wear, the buildings we live in and the communications we see.

Visionary modernist architects, designers and artists such as Wassily Kandinsky, Piet Mondrian, El Lissitzky, and Josef Albers celebrated both the beauty of form as well as the functional potential hidden within these 3 primary shapes and colors.

“The Incredible Journey That is Consciousness” invites each reader to interpret a landscape of symmetries, simplicities and geometric structures.