ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


---

Client

Self-promotion


Quantity Produced

500


Production Cost


Production Time

1 Week

Dimensions (Width × Height × Depth)

5 in × 7 in


Page Count

32


Paper Stock

Cover: Bristol Vellum
Body: Newsprint


Number of Colors

3 Spot

Varnishes


Binding


Typography

Sentinel by H&FJ

 

Newsprint. Primary colors. Basic Shapes. I love these graphic design ingredients as much as some love Helvetica. So it’s especially tantalizing to see them all come together in this thin, little bundle of graphic joy and exploration. Graphic designers/illustrators Alex Fuller and Gabe Usadel partnered to create this booklet that presents some abstract compositions using only the most basic of elements. While it would be easy to dismiss this with a “So What?” each spread reveals the endless possibilities available to designers, all of us basically working with the same ingredients (type and image), always trying to find new ways of presenting them. The official description:

Squares, circles and triangles are at the core of what makes the industrial world around us. A universal visual language apparent in all things — the tools we use, the fashion we wear, the buildings we live in and the communications we see.

Visionary modernist architects, designers and artists such as Wassily Kandinsky, Piet Mondrian, El Lissitzky, and Josef Albers celebrated both the beauty of form as well as the functional potential hidden within these 3 primary shapes and colors.

“The Incredible Journey That is Consciousness” invites each reader to interpret a landscape of symmetries, simplicities and geometric structures.

The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness --- The Incredible Journey that is Consciousness

---

Recent Posts


Previous


Next


The Incredible Journey that is Consciousness Booklet

---

Production Method

---

Design

Alex Fuller (thepostfamily.com)
Gabe Usadel (illustrationcorporation.com )

---

Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

January 4, 2010

---

Filed Under

Booklet

---

Tagged with




---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End