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BROWSE


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Client

Neil Couvillion


Quantity Produced

1,000


Production Cost

$750


Production Time

2.5 Weeks

Dimensions (Width × Height × Depth)

4.875 in × 5.5 in × 0.25 in


Page Count


Paper Stock

Uncoated Recycled Chipboard


Number of Colors

2 Spot

Varnishes


Binding

Hand-folded, no Adhesive Necessary


Typography

Gotham by H&FJ
Clarendon

 

For the debut album of Birmingham, Alabama-based singer/songwriter Neil Couvillion, the design firm Combustion created a CD package that has a sophisticated folksy feel to it and didn’t break the bank, nor the environment. Designer and, unless there are many Couvillions out there and this is one bizarre coincidence, relative Ben Couvillion, explains:

We decided to use this type of packaging, first of all, because it was so unique. I had some samples that a friend of mine had given me from the printer — I immediately fell in love with its simplicity (and who doesn’t like a good solid piece of chipboard? Come on!). We thought it would really stand out among all the jewel cases and digi-paks out there. As an up-and-coming musician, Neil didn’t have a very large budget for album art and design, so by using Stumptown’s “Arigato pak!”, we got mucho bang for the buck. This type of package requires no adhesives to assemble, as it simply folds and locks together. We only used 2 colors on the whole piece, thus keeping cost down. I had to do A LOT of experimenting with overprinting in order to get the proper mix of color — in the end, the package looks as if there were more colors used than actually were. The printer later commented that this was one of the best multi-channel duo-tones they’d seen. Even they were impressed! The final packages shipped flat so they could be hand-folded as needed.

What I love most about this is, as Ben says, the illusion that this could be printed CMYK. The overprinting delivers great result and when mixed with the natural color of the chipboard create a kind of Mad Max-ian color palette that complements the photography really well.

Time Machine CD --- Time Machine CD --- Time Machine CD --- Time Machine CD --- Time Machine CD --- Time Machine CD --- Time Machine CD

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“Time Machine” CD

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Production Method

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Design

Combustion
Design and Photography: Ben Couvillion

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Printing

Stumptown Printers

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 11, 2010

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Filed Under

Music Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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