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Hat-Trick Deck of Cards and Poster
DESCRIPTION
Hat-Trick Deck of Cards and Poster
CLIENT
Self-promotion
DATE
Fall 2009
DESIGN CREDITS
Jim Sutherland at hat-trick design
PRINT CREDITS
TYPE CREDITS
54 Total, One for each Card
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QUANTITY PRODUCED
500
PRODUCTION TIME
2 Weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
Box: 60 mm × 90 mm × 20 mm (2.36 in × 3.5 in × 0.78 in)
Cards: 60 mm × 90 mm (2.36 in × 3.5) Poster 500 mm × 670 mm (19.6 in × 26.3 in) PRINT METHOD
Offset
Emboss PAPER STOCK
Altura Gloss, 300 gsm
NUMBER OF COLORS
2 Spot (Black and Red)
VARNISHES
Satin Seal
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IMAGES HAVE BEEN PHOTOGRAPHED BY UCLLC: www.underconsideration.com
Jim Sutherland of hat-trick design came up with the idea of creating a typographic deck of cards while on a peaceful holiday, as Eye magazine reported late last year, where I first saw this project. With a few simple rules — one typeface for each card, and no alterations of the letterforms — Jim created all 54 cards on deck with some rather clever typographic tricks.
Apart from creating the sumptuous set of cards, it turns out that 54 cards fit perfectly on a B2 print sheet, so they created a poster as well, which is simply the cards untrimmed with the border of each card subtly embossed.
A pretty fantastic project from start to deal.
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Many thanks to our ADV @ UnderConsideration Partners
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