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BROWSE


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Client

Self-promotion


Quantity Produced

500


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Box: 60 mm × 90 mm × 20 mm (2.36 in × 3.5 in × 0.78 in)
Cards: 60 mm × 90 mm (2.36 in × 3.5)
Poster 500 mm × 670 mm (19.6 in × 26.3 in)


Page Count


Paper Stock

Altura Gloss, 300 gsm


Number of Colors

2 Spot (Black and Red)

Varnishes

Satin Seal


Binding


Typography

54 Total, One for each Card

 

Jim Sutherland of hat-trick design came up with the idea of creating a typographic deck of cards while on a peaceful holiday, as Eye magazine reported late last year, where I first saw this project. With a few simple rules — one typeface for each card, and no alterations of the letterforms — Jim created all 54 cards on deck with some rather clever typographic tricks.

Apart from creating the sumptuous set of cards, it turns out that 54 cards fit perfectly on a B2 print sheet, so they created a poster as well, which is simply the cards untrimmed with the border of each card subtly embossed.

A pretty fantastic project from start to deal.

Hat Trick Deck of Cards and Poster --- Hat Trick Deck of Cards and Poster --- Hat Trick Deck of Cards and Poster --- Hat Trick Deck of Cards and Poster --- Hat Trick Deck of Cards and Poster --- Hat Trick Deck of Cards and Poster --- Hat Trick Deck of Cards and Poster --- Hat Trick Deck of Cards and Poster ---
--- Hat Trick Deck of Cards and Poster --- Hat Trick Deck of Cards and Poster --- Hat Trick Deck of Cards and Poster --- Hat Trick Deck of Cards and Poster --- Hat Trick Deck of Cards and Poster

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Hat-Trick Deck of Cards and Poster

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Production Method

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Design

Jim Sutherland at hat-trick design

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Printing

Fenner Paper
Boss Print

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 22, 2010

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Filed Under

Self promotion

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End