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BROWSE


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Client

Loyola University Maryland


Quantity Produced

7,000


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

9 in × 11.25 in


Page Count

24 + Cover


Paper Stock

Mohawk VIA


Number of Colors

CMYK + PMS 877, using UV inks

Varnishes


Binding

Slate Gray Tape Binding


Typography

Gotham Narrow
Archer

 

How to get students excited about school? One way is to start with a solid philosophy and pair it with good and engaging design.

The Loyola University Maryland School of Education views teaching not just as a career path but as a life calling. Our challenge was to create a printed piece that spoke to potential students in that same voice. We also realized that because the school is new to Loyola University Maryland (it was officially dedicated in October 2009) there wouldn’t be a ton of established assets. In order to translate this multifaceted idea of education as a calling we used simple, inspiring design to create a School of Education manifesto — adding vibrant color saturation on uncoated paper, the booklet is textural and tactile. We wanted it to feel comfortable in the hand of the reader.

It is a bit hard to tell from the image, but the cover required a bit of knowledge and imagination to achieve the perfect look.

To achieve the overprint above the metallic PMS on the cover we used UV inks in conjunction with inter-deck UV curing technology instead of traditional-process screens and blends.

Loyola University Viewbook --- Loyola University Viewbook --- Loyola University Viewbook --- Loyola University Viewbook --- Loyola University Viewbook --- Loyola University Viewbook --- Loyola University Viewbook --- Loyola University Viewbook --- Loyola University Viewbook --- Loyola University Viewbook --- Loyola University Viewbook

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Loyola University SoE Viewbook

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Production Method

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Design

160over90
Design: Mikey Burton
Copywriting: Cory McCall
Creative Direction: Dan Shepelavy
Production Management: JT Kane
Production Direction: Ro Fahmie

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Printing

Bentley Graphic Communications

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 5, 2010

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Filed Under

Booklet

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End