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BROWSE


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Client

Brian Swarthout


Quantity Produced

50


Production Cost

$60


Production Time

4 days

Dimensions (Width × Height × Depth)

Folded card: 5 in × 7 in
Open card: 10 in × 7 in
Envelope: A7


Page Count


Paper Stock

Cards: French Pop Tone 100 lb Cover, in red and white
Envelopes: French Pop Tone envelopes


Number of Colors

White card: 2/1
Red card: 1/1

Varnishes


Binding


Typography

Clarendon Roman and Univers 75 Black

 

Love it or hate it, Valentine’s Day is here to stay, and as the years go by we continue to fluctuate between the mass produced celebration and the hand-made tokens of love.

The Valentine’s Day cards came about due to a need for a break from a big project. Being that time of year we naturally chose to create a Valentine’s Day card, and set out to do something fun yet functional. After a bit of brainstorming, the idea of making the card an interactive print piece arose — what began as a goofy project to brighten a few lovely ladies holiday turned into something we are both very excited about.

The process of designing and printing the cards went surprisingly smooth. I feel this is because of the recreational nature of the project with no real pressure and very little cost. Having not silkscreened since leaving college nine months ago, this project allowed me to shake off a lot of rust, optimize the workflow of my new (basement) workshop and perfect some printing techniques. We discovered the challenge of precisely double printing light ink on dark stock to increase opacity, something neither of us saw as potential hurdle. Plenty of off-contact and drafting tape was our solution this issue.

And so the tradition continues of asking for valentines, nicely done and aided by USPS, instead or the magical internet.

Will you be my valentine? --- Will you be my valentine? --- Will you be my valentine? --- Will you be my valentine? --- Will you be my valentine? --- Will you be my valentine? --- Will you be my valentine?

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“Will you be my Valentine?” Card

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Production Method

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Design

Art direction: Brian Swarthout and Sean-Michael W. Kvacek
Design: Brian Swarthout

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Printing

Brian Swarthout and Sean Kvacek

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 12, 2010

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Filed Under

Self promotion

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End