DESCRIPTION Jean-Paul De Roover CD/DVD Package CLIENT Jean-Paul De Roover DATE September 2009 DESIGN CREDITS Art direction: Jean-Paul De Roover Illustration and design: Greg Dubeau Template: Polar Bear Productions PRINT CREDITS Polar Bear Productions TYPE CREDITS Hand written type by Robyn Sereda

QUANTITY PRODUCED 1,000 PRODUCTION TIME 10 days DIMENSIONS: WIDTH × HEIGHT × DEPTH Folded: 4.25 in × 5 in × 0.25 in Unfolded: 15 in × 8.5 in Assembled house: 5 in × 4.25 in × 8 in PRINT METHOD Offset PAPER STOCK Coated matte NUMBER OF COLORS CMYK OTHER Die-cut grooves

It is with packaging like this one that I remember why purchasing tangible music is an experience that downloading songs can never equal — no matter how snazzy the videos and graphics are.


The primary challenge that we faced with this project was to create a unique experience for the consumer. One of the main goals for this project was to add continuous elements of surprise as the viewer opened the packaging — we wanted every fold and slide to reveal something new that the viewer would not expect. It is meant to be a progressive experience with an ultimate build-up. This idea was concocted after interpreting the music and conceptualizing how to represent it visually through concept, composition, color, pattern, etc.

The inspiration that fueled this project was the music itself, and the visual aspect was determined by what emotions I felt listening to his music. Through the music we defined key words to focus on, such as: organic, metamorphosis, and harmony.
Jean-Paul de Roover wanted to reflect the title of the album Windows and Doors through the artwork, thus reflecting the idea that there are two paths you can take in life: the ideal and the realistic. Therefore, it was appropriate to present a dichotomy. Since one of our focus words was "metamorphosis," we decided that a gradual change from one idea to the other would be interesting to depict visually.

All that is missing is a miniature Jean-Paul with which to play house while one is listening to his music.

I've never seen anything like this - absolutely brilliant!

Brilliant. Well executed.

This is just beautiful. Really beautiful.

This is absolutely stunning. I am speechless.

Awesome illustration and overall direction. I like how the art on the CDs is different from the fully fleshed out art on the outer packaging. Beautifully twisted.

(I'm also speechless)

Incredible package. I just wish I could see the booklet a bit more closely. Downright humbling.

Thanks for the feedback everyone! I'm very proud to have worked with Greg on this. Adam: the booklet (just a 4 panel insert) has credit information on the inside, but the outside shows two different configurations of the characters' hands. That way, you can 'choose' your own artwork: with the realistic, structured and rigid character reaching towards the idealistic, organic and fluid character, or vice versa. By removing the insert, you get both hands reaching together!

There should be a video of the house unfolding online in the next few days!

Moderators: the photos were taken by Shannon Lepere - www.shannonlepere.com

This is so pretty! Thanks for sharing.

- Bethany

I did a piece similar to this for a CD-Rom on fairytales, but we approached it totally differently with more folds and more board, I have to confess you've achieved a much more usable way of doing it!

Mine was too fiddly and collapsed a little too easily, this looks sturdy and uncomplicated. Beyond the concept & execution, it is beautifully illustrated also. Lovely piece.