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BROWSE


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Client

Misomber Nuan


Quantity Produced

300


Production Cost

SGD$5,000 (US$3,561)


Production Time

12 days

Dimensions (Width × Height × Depth)

150 mm × 240 mm (6.10 in × 9.44 in)


Page Count

32 + cover


Paper Stock

Cover: 290gsm Rj Maple White
Interior: 140gsm Cyclus Offset


Number of Colors

Cover: 1 foil stamp and black spray paint
Interior: CMYK

Varnishes

Interior: Spot gloss varnish


Binding

exposed threadsewn


Typography

Knockout

 

Once in a blue moon the stars and planets align in such a way that a given project turns into an unforgettable experience. One that pushes and teaches the people involved through tears and sweat, long nights and head to wall pounding.

This project came to fruit only because of a great client, a crazy designer and a very willing printer. The client’s clothing label is a new startup and he’s vision was to impress fashion buyers in Europe. He kept pushing us (the designer and the printer) to propose all kinds of finishings to him and he inspired us with his fashion vernacular and the kinds of finishings, textures available to him when purchasing leathers and materials. He was a very tough client to please but now, I have learnt to appreciate him as one of the best clients I have.

Technically, this project is very feasible and not difficult to replicate but in Singapore, there is not more than four printers who would be willing to accept this project or would be able to achieve it. I believe the printer had absorbed about 20% of the actual production costs to match the client’s budget and even had to hire a part-timer for a day to spray paint all the booklets. I’m very thankful for this opportunity and I just hope he’s venture works out and we get to do another crazy lookbook this year.

Taking risks when working out of our comfort zone, and with materials and situations we are not familiar with can be tricky. Such as reversing the binding so that it is exposed and open to a blast of black spray paint coming from all sides. But more often than not, the results exceed our expectations and leave us satisfied with the experience and willing to try something else.

Misomber Nuan Lookbook ---Misomber Nuan Lookbook ---Misomber Nuan Lookbook ---Misomber Nuan Lookbook

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Misomber Nuan Lookbook

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Production Method

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Design

Somewhere Else

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Printing

Chuan Boon Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 1, 2010

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Filed Under

Books

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End