DESCRIPTION AIGA Pulp, Ink and Hops Poster CLIENT AIGA Baltimore DATE October 2009 DESIGN CREDITS Greg Bennett, WORKtoDATE PRINT CREDITS Baltimore Color Plate TYPE CREDITS Berthold Akzidenz Grotesk

QUANTITY PRODUCED 700 PRODUCTION COST $1,300 PRODUCTION TIME 1 Week DIMENSIONS: WIDTH × HEIGHT × DEPTH 18 in × 24 in PRINT METHOD Offset PAPER STOCK French Durotone Butcher, Offwhite, 80 lb Cover NUMBER OF COLORS 2/1 Spot (PMS 877 and Black/PMS 877)

Paper and beer. Together. Whoever came up with this idea is a genius. For the past 12 years, the AIGA Baltimore chapter has been hosting “Pulp, Ink & Hops,” an event that brings together two of designers’ main pleasures in the form of dozens of paper vendors and free hops from a local brewery. Again, genius.

For the 12th edition of this event, held at the National Electronics Museum, AIGA Baltimore approached Greg Bennett to create the poster and he explains:

Since Pulp, Ink and Hops is always held at a different venue, it seemed foolish to overlook the fact that the National Electronics Museum would be the host for this year’s event. I felt that reinforcing the unique venue along with the event would be an unexpected approach as opposed to the more obvious direction of doing something with pulp, ink and hops. The idea started to become more clear as I began to research the museums artifacts and exhibits. I quickly determined a collage of electronics should become the primary visual for this poster. The result was an intricate robot collaged with many vintage artifacts from exhibits in the museum such as radios, telegraphs, glass vacuum radio tubes, radar displays, telegraph keys and a microphone.

To make it extra electronic, the poster is printed in silver and black, giving it a cool, vintage feel that makes the robot almost twitch with joy. If paper samples — specifically French Paper samples — have taught us anything is that metallics can look great on uncoated paper, and this poster adds to the stacks of proof.