DESCRIPTION NAACP 2008 Annual Report CLIENT NAACP DATE July 2009 – February 2010 DESIGN CREDITS Hyperakt Design: Jason Lynch Art Direction: Julia Vakser, Deroy Peraza PRINT CREDITS Recycle Paper Printing TYPE CREDITS Modern 20 Century Expanded Knockout

QUANTITY PRODUCED 1,000 PRODUCTION COST $17,000 (Approx.) PRODUCTION TIME 3 Weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 9 in × 13 in PAGE COUNT 52 + cover PRINT METHOD Traditional offset printing and UV offset pritnting PAPER STOCK Cover: Domtar Cougar Smooth, 80 lb Cover Neenah Translucent Clearfold, 48 lb Body: Domtar Cougar Smooth, 80 lb Text NUMBER OF COLORS CMYK + 1 Spot on the book 3 Spot on the traslucent cover VARNISHES Aquous for fast drying BINDING Saddle-stitched

In this annual report for the National Association for the Advancement of Colored People (NAACP) — whose mission is “to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate racial hatred and racial discrimination.” — the team at Hyperakt created a solid printed piece that looks like a million bucks but certainly didn’t cost that.

The cover comes with an additional translucent, well, cover that gives the report an immediate tactility and interactivity. And lest the idea seem simple, the production required a bit of keenness to make look so good, with a double hit of white prior to laying down the yellow ink to avoid an overly translucent effect. Inside, the report is strong typography and layout printed crisply in CMYK with the black and white images getting special treatment by being done as duo-tones (Process Black and Pantone Grey).

Overall, whether it’s the printing or the rallying cry on the cover, the report communicates “the potential of the vote,” as Hyperakt explains, “as both the ultimate expression and most fundamental engine of power, justice, and freedom.”