Via Quipsologies
Vol. 45 | No. 17
By arminvit on Aug.31.2010
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Foil stamping and letterpress action for these subtle business cards for designer Colin Elliot on some toothy Recycled Dutch Greyboard.
Vol. 45 | No. 11
By arminvit on Aug.31.2010
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I would love to get me my hands on these letterpress plaid cards. I would rub them all day long.
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NAACP 2008 Annual Report
DESCRIPTION
NAACP 2008 Annual Report
CLIENT
DATE
July 2009 – February 2010
DESIGN CREDITS
PRINT CREDITS
Recycle Paper Printing
TYPE CREDITS
Modern 20
Century Expanded Knockout |
QUANTITY PRODUCED
1,000
PRODUCTION COST
$17,000 (Approx.)
PRODUCTION TIME
3 Weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
9 in × 13 in
PAGE COUNT
52 + cover
PRINT METHOD
Traditional offset printing and UV offset pritnting
PAPER STOCK
Cover: Domtar Cougar Smooth, 80 lb Cover
Neenah Translucent Clearfold, 48 lb Body: Domtar Cougar Smooth, 80 lb Text NUMBER OF COLORS
CMYK + 1 Spot on the book
3 Spot on the traslucent cover VARNISHES
Aquous for fast drying
BINDING
Saddle-stitched
|
IMAGES HAVE BEEN PROVIDED BY THE DESIGNER
In this annual report for the National Association for the Advancement of Colored People (NAACP) — whose mission is "to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate racial hatred and racial discrimination." — the team at Hyperakt created a solid printed piece that looks like a million bucks but certainly didn't cost that.
The cover comes with an additional translucent, well, cover that gives the report an immediate tactility and interactivity. And lest the idea seem simple, the production required a bit of keenness to make look so good, with a double hit of white prior to laying down the yellow ink to avoid an overly translucent effect. Inside, the report is strong typography and layout printed crisply in CMYK with the black and white images getting special treatment by being done as duo-tones (Process Black and Pantone Grey).
Overall, whether it's the printing or the rallying cry on the cover, the report communicates "the potential of the vote," as Hyperakt explains, "as both the ultimate expression and most fundamental engine of power, justice, and freedom."
Comments
Well done, guys. Love the bright, graphic look.
great stuff. and the cover idea is awesome.
pretty rare that you see reports/brochures/normal boring stuff on here, kinda nice for a change.
Beautifully done. Would love to see a closer image of the duotone "B&W" photos.
Many thanks to our ADV × 3 partners
