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BROWSE


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Client

Original Beans


Quantity Produced

50,000 of 3 Chocolate Bars


Production Cost


Production Time

2 Months

Dimensions (Width × Height × Depth)

3.25 in × 6.875 ×l 0.5 in


Page Count


Paper Stock

Custom made French Paper that is 100% recycled


Number of Colors

4 Spot + Foil Stamp

Varnishes


Binding


Typography

Los Niches
Engravers Gothic

 

Eating chocolate carries with it the guilt of adding calories to your diet — quite a burden considering that chocolate is the most delicious food group in the universe — but, like any other consumable, it also comes with the weight of taking its toll on the environment and the earth. In an attempt to even the balance, a new Chocolatier aims to provide a tasty bar as well as act responsibly: “For every bar you buy,” explains Original Beans “local community farmers plant a tree that will support the forest; not just rare cacao trees, but a mix of trees necessary for lively biodiversity. Each Original Beans bar contains a lot number, which designates the location of a new tree so that you can track your contribution.” The packaging, produced in a facility that uses 100% wind power, is an elegant complement to this premise. Instead of the usual plastiquey chocolate wrapper, Original Beans come in a toothy, tactile, custom-made batch of French Paper, adding an earthy quality to the experience.

Original Beans Packaging --- Original Beans Packaging --- Original Beans Packaging --- Original Beans Packaging --- Original Beans Packaging

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 22, 2010

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Filed Under

Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End