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BROWSE
Client
Original Beans
Quantity Produced
50,000 of 3 Chocolate Bars
Production Cost
–
Production Time
2 Months
Dimensions (Width × Height × Depth)
3.25 in × 6.875 ×l 0.5 in
Page Count
–
Paper Stock
Custom made French Paper that is 100% recycled
Number of Colors
4 Spot + Foil Stamp
Varnishes
–
Binding
–
Typography
Los Niches
Engravers Gothic
Eating chocolate carries with it the guilt of adding calories to your diet — quite a burden considering that chocolate is the most delicious food group in the universe — but, like any other consumable, it also comes with the weight of taking its toll on the environment and the earth. In an attempt to even the balance, a new Chocolatier aims to provide a tasty bar as well as act responsibly: “For every bar you buy,” explains Original Beans “local community farmers plant a tree that will support the forest; not just rare cacao trees, but a mix of trees necessary for lively biodiversity. Each Original Beans bar contains a lot number, which designates the location of a new tree so that you can track your contribution.” The packaging, produced in a facility that uses 100% wind power, is an elegant complement to this premise. Instead of the usual plastiquey chocolate wrapper, Original Beans come in a toothy, tactile, custom-made batch of French Paper, adding an earthy quality to the experience.
Original Beans Packaging
Production Method
Design
Department of Graphic Sciences
Printing
General Converting
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 22, 2010
Filed Under
Packaging
Tagged with
emboss
foil stamp
package
recycle
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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