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BROWSE


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Client

Performance Space


Quantity Produced

10,000


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

74 mm × 105 mm (2.91 in × 4.13 in)


Page Count

120


Paper Stock

Pacesetter Uncoated


Number of Colors

1 spot ink, black

Varnishes


Binding

Burst binding


Typography

Adobe Garamond and hand drawn typeface

 

When you have been working with a client for more than ten years, a few things can happen. You develop a sort of formula that makes all the projects work, or the work gets stale without anyone realizing this is happening, or you manage to keep it fresh year after year. This final option seems to be the outcome of the work Boccalatte put forth for Performance Space this year.

Our aim was to produce a program guide for Performance Space that would seduce people to pick up, take home, read and carry around. Rather than it being just a flyer/program, we suggested that it become a zine, a place where audience can speak back to Performance Space by submitting their writing and artwork to a blog we created. The idea was to involve/interact the audience not only with the end product, but also in the process of design. The A7 size saved the client money and really cut-through marketing clutter and has become a collectable. The use of a single ink was due to a limited budget, but also tied in with the ideals of Performance Space which are being lo-fi and experimental.

Of course, few projects come without challenges:

The main challenge was dealing with how type/information, would fit on small sized pages. It was important to limit word count and also deal with how information graphics would be designed to save space (see calendar image).

Performance Space Season Brochure ---Performance Space Season Brochure ---Performance Space Season Brochure ---Performance Space Season Brochure ---Performance Space Season Brochure ---Performance Space Season Brochure ---Performance Space Season Brochure ---Performance Space Season Brochure ---

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Performance Space Season Brochure

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Production Method

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Design

Boccalatte:
Arti direction: Suzanne Boccalatte
Design: Alexandra De Bonis
Cover design: Agatha Gothe-Snape

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Printing

Southern Colour

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 29, 2010

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Filed Under

Brochures

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End