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BROWSE
Dimensions (Width × Height × Depth)
74 mm × 105 mm (2.91 in × 4.13 in)
Page Count
120
Paper Stock
Pacesetter Uncoated
Number of Colors
1 spot ink, black
When you have been working with a client for more than ten years, a few things can happen. You develop a sort of formula that makes all the projects work, or the work gets stale without anyone realizing this is happening, or you manage to keep it fresh year after year. This final option seems to be the outcome of the work Boccalatte put forth for Performance Space this year.
Our aim was to produce a program guide for Performance Space that would seduce people to pick up, take home, read and carry around. Rather than it being just a flyer/program, we suggested that it become a zine, a place where audience can speak back to Performance Space by submitting their writing and artwork to a blog we created. The idea was to involve/interact the audience not only with the end product, but also in the process of design. The A7 size saved the client money and really cut-through marketing clutter and has become a collectable. The use of a single ink was due to a limited budget, but also tied in with the ideals of Performance Space which are being lo-fi and experimental.
Of course, few projects come without challenges:
The main challenge was dealing with how type/information, would fit on small sized pages. It was important to limit word count and also deal with how information graphics would be designed to save space (see calendar image).
Performance Space Season Brochure
Production Method
Design
Boccalatte:
Arti direction: Suzanne Boccalatte
Design: Alexandra De Bonis
Cover design: Agatha Gothe-Snape
Printing
Southern Colour
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 29, 2010
Filed Under
Brochures
Tagged with
black
brochure
burst binding
one ink
pacesetter
uncoated
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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