DESCRIPTION Performance Space 2010 February, June Season Brochure CLIENT Performance Space DATE December 2009 DESIGN CREDITS Boccalatte: Arti direction: Suzanne Boccalatte Design: Alexandra De Bonis Cover design: Agatha Gothe-Snape PRINT CREDITS Southern Colour TYPE CREDITS Adobe Garamond and hand drawn typeface

QUANTITY PRODUCED 10,000 PRODUCTION TIME 2 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 74 mm × 105 mm (2.91 in × 4.13 in) PAGE COUNT 120 PRINT METHOD Offset PAPER STOCK Pacesetter Uncoated NUMBER OF COLORS 1 spot ink, black BINDING Burst binding

When you have been working with a client for more than ten years, a few things can happen. You develop a sort of formula that makes all the projects work, or the work gets stale without anyone realizing this is happening, or you manage to keep it fresh year after year. This final option seems to be the outcome of the work Boccalatte put forth for Performance Space this year.

Our aim was to produce a program guide for Performance Space that would seduce people to pick up, take home, read and carry around. Rather than it being just a flyer/program, we suggested that it become a zine, a place where audience can speak back to Performance Space by submitting their writing and artwork to a blog we created. The idea was to involve/interact the audience not only with the end product, but also in the process of design. The A7 size saved the client money and really cut-through marketing clutter and has become a collectable. The use of a single ink was due to a limited budget, but also tied in with the ideals of Performance Space which are being lo-fi and experimental.

Of course, few projects come without challenges:

The main challenge was dealing with how type/information, would fit on small sized pages. It was important to limit word count and also deal with how information graphics would be designed to save space (see calendar image).