Since 1904: House of the Golden Fleece is a book that spans the
history of the Isaac Spiewak & Sons company, a promotional piece that would teach, stimulate, and promote the brand within its own group. With the wealth of materials available in the company archives, it began to be conceived more as an art
exhibition than a brand piece.
A volume such as this one usually includes at least one production detail that stands out. More often than not, it strikes the match that lights the fire of what can become a production nightmare if the proper solution can’t be found.
Working closely with the print manager, we explored several options for the cover. One process involved laying down a spot UV and overlaying the hydrophobic Soft Touch aqueous to settle where the UV wasn’t, providing two distinct textures. Unfortunately, the fine lines were getting lost. We also attempted a clear foil stamp but due to the reflective white paper, the indentation didn’t create the level of contrast that we had in mind. Ultimately, we decided to go with something far more hands-on: A
clear spot varnish, tinted with a Metallic PMS directly on press.
The cover features a subtle spot gloss varnish over an overall Silk aqueous coating. The varnish was hand-mixed with a Metallic PMS color to a final value of around 10%. The subtle metallic ink causes light to absorb differently, effectively making it legible in an unassuming way. This solved the problem of allowing the spot gloss to be readable on solid white without the alignment issue that presents itself when printing gloss over a color. It was quite an experiment, but the results are outstanding. The graphic appears very slight in low light and vibrant in direct light.
An ingenious solution to a common problem, and a good inspiration for a future project.
A digital version of the book is available in the history section of the Spiewak website.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.