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A Division of UnderConsideration

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2009
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2017

Can you believe it’s April and we are still talking about new year’s cards? Hey, at least they are 2009-to-2010 cards. But are we supposed to ignore a card that, although it only uses two spot colors, required seven impressions to get the effect you see on the images below? Of course not. Created by Three Oaks, Michigan-based Thesis, this card was sent out to friends as well as to their largest client constituency, architecture and interior design firms, hence the visuals. Thesis’ Art director Greg Anderson, explains:

The printing was done in my basement on a Chandler & Price Pilot Press (New Style). I’m always looking for excuses to lurk down there and work with cast iron and rubber ink, either on personal projects or pieces supporting the studio. Thesis has fallen into a tradition of sending out a New Year’s card and my goal usually is to hijack the project so I can print in the basement.

This one was a little tricky in achieving the right hue and transparency for the forms on the front of the card. So, after getting the ink mixed properly, it was simply a few rounds of impressions. Although it’s really only a three color job, or 2 over 2, it required seven different impressions. I printed the four “perspective” shapes on the front individually, at different impression depths, with the hopes of getting some nice overlap on the lines as well as buildup of ink on the double hit areas.

So there you have it, when you want different impression depths and nice overlaps, you have to do things yourself.

Misfits in Richmond, VA Poster

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Thesis New Year’s Card

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