Book Recommendations

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Book Recommendations

A selection of books about print
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Also by UnderConsideration

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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online
/ Brand New / Displaying opinions, and focusing solely, on corporate and brand identity work.

/ Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

/ Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

/ Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

/ Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

/ Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.


Publishing
/ The 2010 Brand New Awards / 2011, self-published.

/ Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.


Events & Judged Competitions
/ Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

/ Brand New Awards / Celebrating the best identity work produced around the world.

/ FPO Awards / Celebrating the best print work from around the world.



Writing
/ Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

/ Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

/ The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.



Graphic Design
/ Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

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ADV @ UnderConsideration    Peek here for details

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Mohawk Solutions Promo Book

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BY Armin / ON / May.05.2010 / IN / Books
--- Lead Image ---
Project Overview
DESCRIPTION
Mohawk Solutions Promo Book
CLIENT
Mohawk Fine Papers
DESIGN CREDITS
Volume Inc.
Adam Brodsley, Creative Director
Eric Heiman, Creative Director
Eric Heiman, Designer
PRINT CREDITS
The Hennegan Company (A Consolidated Graphics Company)
TYPE CREDITS
Akzidenz Grotesk
Tungsten
Didot
Numbers Strasse
Courier Sans
Numbers Dividend
Sentinel
Lettres Ornees
Foundry Gridnik
 Production Details
QUANTITY PRODUCED
20,000
PRODUCTION TIME
1 Month
DIMENSIONS: WIDTH × HEIGHT × DEPTH
7.25 in × 9.5 in
PRINT METHOD
Offset
Foil Stamping
PAPER STOCK
cover: Mohawk Solutions Feltweave, Flannel, 100 cover/270 gsm
pp.1-8: Mohawk Solutions Super Smooth, Carrara White, 80 cover/216 gsm
pp.9-10: Mohawk Solutions Feltweave, Black, 80 cover/216gsm
pp.11-26: Mohawk Solutions Feltweave, Recycled White, 65 cover/176 gsm
pp. 27-28: Mohawk Solutions Feltweave, Eggplant, 80 cover/216 gsm
pp.29-44: Mohawk Solutions Smooth, White, 80 cover/216 gsm
pp.45-46: Mohawk Solutions Feltweave, Spirit Red, 80 cover/216 gsm
pp.47-62: Mohawk Solutions Linen, Natural, 65 cover/176 gsm
NUMBER OF COLORS
cover: pearl foil stamp, match metallic blue, black, overall dull aqueous
pp.1-8: CMYK, match metallic silver, match metallic blue, overall dull aqueous
pp.9-10: silver foil stamp
pp.11-26: black, black 2, match warm gray, match metallic silver, spot dull varnish, spot gloss varnish
pp.27-28: silver foil stamp
pp.29-44: CMYK, match red (touch plate), match metallic silver, match metallic orange, spot dull varnish
pp.45-56: silver foil stamp
pp.47-62: CMYK, match red, match metallic silver, spot dull varnish, spot gloss varnish
BINDING
Lay-flat Perfect Binding
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.volumesf.com

As much as I would want to design a promotional piece for a paper company, I think I would be so overwhelmed with the possibilities — multiple papers! multiple production techniques! free theme! — that I would probably just print on one stock, offset black ink, and I would just do 28 pages, with A – Z set in Gotham. Luckily, there are other venturesome designers out there who can wave, literally and metaphorically, different kinds of paper, printing and storytelling to make designers want to use a specific kind of paper for their next project.

In this handsome volume by, um, Volume Inc., the designers “gave a sequence of ten images to three different writers and asked each of them to build a story.” The result is three great narratives that handily help display the same image in different kinds of papers. Throughout the book, hits of overprinted metallic inks add a hefty typographic punch — and show that metallics can look hot on uncoated paper and even on felt.

Mohawk Solutions Promo --- Mohawk Solutions Promo --- Mohawk Solutions Promo --- Mohawk Solutions Promo --- Mohawk Solutions Promo --- Mohawk Solutions Promo --- Mohawk Solutions Promo --- Mohawk Solutions Promo --- Mohawk Solutions Promo --- Mohawk Solutions Promo --- Mohawk Solutions Promo --- Mohawk Solutions Promo ---
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Many thanks to our ADV @ UnderConsideration Partners

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About

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/ FPO is a division of UnderConsideration LLC, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

/ FPO is run with Six Apart’s MovableType 4.2

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/ All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s permission is strictly prohibited; all work shown is copyright of its designer and/or its producer or client


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