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OCAD Event Postcard(s)
DESCRIPTION
OCAD Event Postcard(s)
CLIENT
DATE
February 2010
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
|
QUANTITY PRODUCED
500
PRODUCTION COST
$765
PRODUCTION TIME
5 days
DIMENSIONS: WIDTH × HEIGHT × DEPTH
Open: 6 in × 16 in
Closed: 6 in × 4 in PRINT METHOD
Offset
PAPER STOCK
Revive100 100 lb cover stock
NUMBER OF COLORS
2 spot inks
OTHER
Perforated
|
IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.mynameisjayme.com
Too much information can be overbearing, but when every detail needs to be included it is up to the designer to make it work—intelligently, with legibility and functionality in mind.
The main challenge of this project was the variety of information that needed to be included — group vs. solo shows, different durations and venues but common opening nights, a class of 4th-year students vs. 18 individual emerging artists, etc. The question was how to tie everything (and everyone) together, while simultaneously providing individuality. The result was a multi-functional perforated flyer/poster made up of four separate postcards — one for each opening night — that could be kept whole, or disconnected and distributed, thus providing each artist the option of having their own more specific promo material.
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Many thanks to our ADV @ UnderConsideration Partners
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