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BROWSE


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Client

Ontario College of Art and Design


Quantity Produced

500


Production Cost

$765


Production Time

5 days

Dimensions (Width × Height × Depth)

Open: 6 in × 16 in
Closed: 6 in × 4 in


Page Count


Paper Stock

Revive100 100 lb cover stock


Number of Colors

2 spot inks

Varnishes


Binding


Typography

DIN 1451 Engschrift and Sign Painter House Script

 

Too much information can be overbearing, but when every detail needs to be included it is up to the designer to make it work—intelligently, with legibility and functionality in mind.

The main challenge of this project was the variety of information that needed to be included — group vs. solo shows, different durations and venues but common opening nights, a class of 4th-year students vs. 18 individual emerging artists, etc. The question was how to tie everything (and everyone) together, while simultaneously providing individuality. The result was a multi-functional perforated flyer/poster made up of four separate postcards — one for each opening night — that could be kept whole, or disconnected and distributed, thus providing each artist the option of having their own more specific promo material.

OCAD Event Postcard(s) ---OCAD Event Postcard(s) ---OCAD Event Postcard(s) ---OCAD Event Postcard(s) ---OCAD Event Postcard(s) ---OCAD Event Postcard(s)

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OCAD Event Postcard(s)

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Production Method

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Design

Jayme Spinks

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Printing

Standard Form

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 18, 2010

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Filed Under

Postcard

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End