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ADV @ UNDERCONSIDERATION      Peek here for details

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BROWSE


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Client

Travel + Leisure


Quantity Produced

650


Production Cost

$5,000


Production Time

10 Days

Dimensions (Width × Height × Depth)

7 in × 9 in


Page Count


Paper Stock

Folder: Strathmore 130 lb


Number of Colors

Varnishes


Binding


Typography

ITC Avant Garde

 

In this call for advertisers for the 2010 Design Awards issues of Travel + Leisure magazine, a little diversion is included in an otherwise simple production. Printed all digitally — very much worth mentioning since the flat colors in this piece printed remarkably consistent — the kit comes in a sturdy white folder and contains loose pages, in CMYK (and W) variations no less for people to make a paper airplane of their choice and pimp it with a series of stickers. Admittedly, my own paper airplane wasn’t too inspired, but I’m guessing others may have spent some more time on theirs.

T+L Design Awards Ad Kit --- T+L Design Awards Ad Kit --- T+L Design Awards Ad Kit --- T+L Design Awards Ad Kit --- T+L Design Awards Ad Kit --- T+L Design Awards Ad Kit --- T+L Design Awards Ad Kit --- T+L Design Awards Ad Kit --- T+L Design Awards Ad Kit --- T+L Design Awards Ad Kit --- T+L Design Awards Ad Kit

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Travel + Leisure Design Awards Advertising Kit

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Production Method

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Design

Design and Art Direction: Jill Sabato

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Printing

Booklet: Corporate Color
Stickers: Consolidated Labels
Mailing Labels: Paper Slam

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 17, 2010

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Filed Under

Invitations

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End