A brochure is a brochure is a brochure… until a detailed feature catches your eye and makes you pay extra attention. Be it how an image is cropped or placed, how a piece of paper unfolds, or how an image can evoke a unique feeling, or sometimes the combination of all, paired with nice offset printing on uncoated paper as in the case of this set of printed materials L’ecole De Danse Contemporaine in Montreal.
When one of Montreal’s top contemporary dance schools, Ladmmi came to us, they felt that their current design didn’t fit with the image of their school. Geometrical shapes and static images were therefore traded in for curved, hand drawn lines and images that better captured the movement of contemporary dance. Mookai created the admission guide and two recruitment brochures, one of which is aimed at youth and folds out into a poster featuring a powerful image of a dancer.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.