ADV @ UNDERCONSIDERATION      Peek here for details





Ladmmi, L'ecole De Danse Contemporaine

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Admission Guide: 7.75 in × 11 in
Accordion brochure: 4.125 in × 9.215 in
Poster brochure: 3.75 in × 8.5 in

Page Count

16 pages

Paper Stock

Rolland Opaque

Number of Colors




Saddle stitched


Din and Whitney


A brochure is a brochure is a brochure… until a detailed feature catches your eye and makes you pay extra attention. Be it how an image is cropped or placed, how a piece of paper unfolds, or how an image can evoke a unique feeling, or sometimes the combination of all, paired with nice offset printing on uncoated paper as in the case of this set of printed materials L’ecole De Danse Contemporaine in Montreal.

When one of Montreal’s top contemporary dance schools, Ladmmi came to us, they felt that their current design didn’t fit with the image of their school. Geometrical shapes and static images were therefore traded in for curved, hand drawn lines and images that better captured the movement of contemporary dance. Mookai created the admission guide and two recruitment brochures, one of which is aimed at youth and folds out into a poster featuring a powerful image of a dancer.

Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials ---Ladmmi, L'ecole De Danse Contemporaine Materials


Recent Posts



Ladmmi, L’ecole De Danse Contemporaine Materials


Production Method



Creative direction: Lori von Sychowski
Design: Lori von Sychowski and Tanya Duffy
Production artist: Kiera Liutak



Groupe Laurier

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 14, 2010


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End