Book Recommendations

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Book Recommendations

A selection of books about print
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Also by UnderConsideration

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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online
/ Brand New / Displaying opinions, and focusing solely, on corporate and brand identity work.

/ Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

/ Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

/ Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

/ Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

/ Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.


Publishing
/ The 2010 Brand New Awards / 2011, self-published.

/ Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.


Events & Judged Competitions
/ Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

/ Brand New Awards / Celebrating the best identity work produced around the world.

/ FPO Awards / Celebrating the best print work from around the world.



Writing
/ Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

/ Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

/ The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.



Graphic Design
/ Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

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ADV @ UnderConsideration    Peek here for details

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Oasis of the Seas Cruise Giveaway Direct Mail

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BY Armin / ON / Jun.16.2010 / IN / Direct Mail
--- Lead Image ---
Project Overview
DESCRIPTION
Oasis of the Seas Cruise Giveaway Direct Mail
CLIENT
Potawatomi Bingo Casino
DATE
May – June 2010
DESIGN CREDITS
Design: Robert Dumville
Copy:Lisa Kline
Art Direction: Ann Smiley
PRINT CREDITS
The Marek Group
TYPE CREDITS
Didot Italic
Public Gothic Rounded by Antrepo
Las Vegas (Fabulous) by House Industries
Chunk by Meredith Mandel
 Production Details
QUANTITY PRODUCED
1677
PRODUCTION COST
Aprox. $2 per Piece ($3,354)
PRODUCTION TIME
7 Days
DIMENSIONS: WIDTH × HEIGHT × DEPTH
Folded: 4 in × 9 in
Flat: 24 in × 36 in
PRINT METHOD
Offset
PAPER STOCK
Titan Gloss Text, 80 lb
NUMBER OF COLORS
CMYK
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER

In this promotion for customers of the Potawatomi Bingo Casino, the in-house team went as big as the prize up for grabs: More than 1,000 feet long and 236 feet high with a whopping 16 decks, it’s the Royal Caribbean’s Oasis of the Seas. The direct mail piece comes in a deceivingly small package, measuring in smaller than a letter-size sheet, but as the user unfolds it, it grows to a poster-size sheet that has all the monumental details of the ship. As they say, “Go big or go home.” But for a lucky few, they will go to the Caribbean.

Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo --- Royal Caribbean Promo

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Many thanks to our ADV @ UnderConsideration Partners

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About

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/ FPO is a division of UnderConsideration LLC, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

/ FPO is run with Six Apart’s MovableType 4.2

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/ All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s permission is strictly prohibited; all work shown is copyright of its designer and/or its producer or client


/ FPO reserves the right to delete any comment deemed offensive or unnecessary


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