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BROWSE


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Client

Alone Records


Quantity Produced

2,000


Production Cost


Production Time

Dimensions (Width × Height × Depth)

12 in × 12 in


Page Count


Paper Stock

LP and CD gatefold: Recycled chipboard
Booklet and insert: matte newsback


Number of Colors

CMYK

Varnishes


Binding


Typography

 

Packaging music, like many challenges presented to a designer, is often open to interpretation. Walrus & Eggman received a rather unusual set of ideas to work from as offered by the band Orthodox as they tackled their third album.

This is a very special project because we were huge fans of this band before they did contact us. And it was a pretty difficult one because there were a lot of concepts behind. They just told us about masonery, the search of light and wisdom, the myth of Moby Dick, ancient gods of the south of Spain, Beethoven, Coltrane… really challenging.

To make thing worse, we found out that everything started to circle round the number 3: third album, 3 band members, an old celtic symbol including 3 rays of light and wisdom.. and a lot more we can’t remember. So it was not easy to put it all together, even when the first choice of front cover was a painting of Soroya. Finally we thought about making something like an old book, a forbidden one, kind of secret, profane… And this was the result.

I do think the success of this design lies in the details, those hidden treasures that can only be found by quietly pursuing their existence.

Orthodox LP Packaging --- Orthodox LP Packaging --- Orthodox LP Packaging --- Orthodox LP Packaging --- Orthodox LP Packaging --- Orthodox LP Packaging --- Orthodox LP Packaging

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Orthodox LP Packaging

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Production Method

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Design

Walrus & Eggman: Art direction and design: Silvia Rojas, Iván Gómez

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Printing

Stumptown Printers

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 23, 2010

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Filed Under

Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End