Sometimes it is the small tweaks we can make to an existing design that will have the greatest impact on the revised or updated version. Ben International had worked with Bath Artists’ Studios before, and when asked to rework their seasonal program the analyzed the existing work and found ways in which to improve beyond the graphics.
We didn’t much care for the existing format, which didn’t quite offer enough space for all the content and felt a bit cheap. We made a nicer 16 page A5 format with greater image content, which we felt was befitting of an artists’ studio complex. Dropping from two to one colours meant we could produce a much nicer document for the same amount of money as they were currently spending on print. It also meant we could add some nice little touches like a more tactile stock, and some rather lovely brass stitching.
We also proposed the addition of a foreword and a featured artists section in each edition, so that the programme becomes a document that its recipients will want to browse through and hopefully keep.
The many type styles from the old templates had become confused or lost over time, so we provided a stripped down hierarchy of information that will be super easy for the BAS staff to implement now that we’ve handed the files over. They’ll be producing the forthcoming issues, each printed in a different single spot colour, which will over time build into an instantly recognisable and eye-catching series of documents. This first is printed in a special metallic, 876 U, and the series will feature such other mouth-watering treats as Rhodamine Red and 7467 U. Mmmm… Pantone references.
A nice improvement not only on the visual aspect of the program, but surely on the implementation of future issues to be done in-house.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.