DESCRIPTION Indianapolis Early Music Program CLIENT Indianapolis Early Music DATE June 2010 DESIGN CREDITS CODO Design: Cody Fague PRINT CREDITS Faulkenberg Press TYPE CREDITS Headline One Interstate Bookman Old Style

QUANTITY PRODUCED 900 PRODUCTION COST $2,085 PRODUCTION TIME 8 days DIMENSIONS: WIDTH × HEIGHT × DEPTH 5.625 in × 8.875 in PAGE COUNT 56 + cover PRINT METHOD Offset PAPER STOCK Cover: Uncoated Accent 80 lb white cover Interior: Husky 60 lb white text NUMBER OF COLORS 2 Spot BINDING Saddle stitch OTHER Overlay

Indianapolis Early Music recently underwent a brand overhaul courtesy of CODO Design, as they strived to appeal to a younger and culture hungry community of the city. Providing them with world-class concerts was not enough, they needed to come across as urbane and contemporary, sophisticated and approachable.

For the art direction, we took cues from the likes of the London Jazz Festival and the Metropolitan Museum of Art. As with any non-profit organization, budget limitations were a big concern. We wanted to create something that was cost-effective but still looked great.

I was actually worried about getting the overprint to look right, as I’d never done a piece quite like this before, but thankfully we have a comfortable relationship with the printer—they took one look at my mockup and nailed it. I’m really proud of the result, because it proves that you can create something outstanding without breaking the bank. You can make something really attractive by building cost-saving production measures into the design of the piece. This is definitely a time of doing more with less.

Overprinting is one of those design tricks that can look awesome, or go terribly terribly wrong. Of course, if you use hot pink your odds are on the good side.