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BROWSE
Dimensions (Width × Height × Depth)
5.625 in × 8.875 in
Page Count
56 + cover
Paper Stock
Cover: Uncoated Accent 80 lb white cover
Interior: Husky 60 lb white text
Number of Colors
2 Spot
Varnishes
–
Binding
Saddle stitch
Typography
Headline One
Interstate
Bookman Old Style
Indianapolis Early Music recently underwent a brand overhaul courtesy of CODO Design, as they strived to appeal to a younger and culture hungry community of the city. Providing them with world-class concerts was not enough, they needed to come across as urbane and contemporary, sophisticated and approachable.
For the art direction, we took cues from the likes of the London Jazz Festival and the Metropolitan Museum of Art. As with any non-profit organization, budget limitations were a big concern. We wanted to create something that was cost-effective but still looked great.
I was actually worried about getting the overprint to look right, as I’d never done a piece quite like this before, but thankfully we have a comfortable relationship with the printer—they took one look at my mockup and nailed it. I’m really proud of the result, because it proves that you can create something outstanding without breaking the bank. You can make something really attractive by building cost-saving production measures into the design of the piece. This is definitely a time of doing more with less.
Overprinting is one of those design tricks that can look awesome, or go terribly terribly wrong. Of course, if you use hot pink your odds are on the good side.
Indianapolis Early Music Program
Production Method
Design
CODO Design: Cody Fague
Printing
Faulkenberg Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 26, 2010
Filed Under
Program
Tagged with
2 color
accent
husky
offset
overlay
program
saddle-stitch
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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