DESCRIPTION Maybery & Company Materials CLIENT Maybery & Company DESIGN CREDITS Pure Publishing and Design PRINT CREDITS Pure Publishing and Design TYPE CREDITS Bickam Script Pro Filosofia

QUANTITY PRODUCED 1,000 (each) PRODUCTION TIME 2 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH Varied PRINT METHOD Letterpress Embossing Foil stamp Engraving Hot stamp PAPER STOCK Uncoated NUMBER OF COLORS Matallic PMS VARNISHES Virko High Build

Maybery & Company, a Leadership Consulting firm for 20 years, felt an antique aesthetic would compliment the established business and project the premium feel their clients are used to receiving.

It is one of our first clients who has had the confidence and allowed us a blank canvas and the creative freedom to come up with best case scenario rather than best price scenario. Quality was the top highest objective. We therefore used this as a platform to experiment with multiple production processes. Being a premium firm that only deals with blue chip companies, their stationery needed to convey this personal touch of quality and sophistication, harking back to the early Victorian days when hand written notes were made on personalised letterpress stationery used amongst nobility.

When various process and materials are being used, a few challenges are often met with unique solutions. This project was not the exception.

Challenge 1:To find an uncoated paper that had a premium soft waxy feel that was unique and unlike the other “usual” papers out there.

The lesson: realising with shock and horror after eventually finding a beautiful paper (PHOENIX MOTION) and receiving the printed letterheads, that laser printing the letterheads heated up the VIRKO varnish so much so that it pulled off the varnish on the letterheads.

The solution:We purchased a small Bubble Jet printer which did not pull the paper over a heated plate but rather sprayed the ink directly onto the paper, this worked perfectly and even gave the black ink a lovely sheen to it with a slightly raised feel.

Challenge 2:Finding an engraver who could engrave the fine details of the brand into a copper head of the wax stamp as hot metal moulding did not carry the fine detail of the secondary brand with it’s fine flourishes and detail on the lions heads, plus, learning how to correctly stamp the hot wax with the stamp.

The solution:We discovered an old Italian engraver (very old) who took literally one week to hand engrave the stamp, and the solution to creating a perfect wax imprint was to dip the copper head into ice cold water just prior to stamping into the hot wax as it settled on the papers surface.

Challenges faced, met head on, and conquered—beautiful work dutifully produced to the best quality available.

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IT HAS BEEN TAGGED WITH / emboss / engrave / foil stamp / hot stamp / letterpress / metallic ink / PMS / uncoated /