DESCRIPTION One Village Coffee Bag CLIENT One Village Coffee DATE March 2010 DESIGN CREDITS Able Copywriting: Rob Franks Creative Director and Design: Greg Ash PRINT CREDITS North Atlantic Bags TYPE CREDITS Hannah (Travis Stearns) Royal Oak Sans (Ingo Krepinsky) Klavika Sans Light (Eric Olson)

QUANTITY PRODUCED 20,000 – 30,000 PRODUCTION COST N/A (negotiated by client) PRODUCTION TIME 8 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 9 in (height folded) × 3.25 in × 2.5 in PRINT METHOD Offset PAPER STOCK Gloss coated NUMBER OF COLORS 3 Spot VARNISHES Matte finish gloss trap around the logo OTHER Folding Stickers

One Village Coffee was founded three years ago with the goal of directing for-profit monetary goals to nonprofit partners in a small village in Nigeria. Since then, they have helped organizations around the world on various levels of development work including a de-worming project for children in Honduras and educational development in several parts of Nigeria. And, a lot of what they are able to do has to do with selling coffee.

Over the past nine months we have spent a lot of time with the employees, roaster, and fans. One of our goals was to package the sentiments of “a village” into a customer experience. The bag was printed in white + two colors with a matte finish and gloss trapping over the logo. Because the budget didn’t allow for more than one type of bag, a different label with a customized icon is used to identify each type of coffee.

Our hope is that the bag provides multiple touch points for customers who want to learn more about the company and get more involved. We are currently working on manifesting the “village” experience online, on university campuses, in grocery stores, and farmer’s markets.

Like the back of a cereal box, this package can load you up with information and entertainment as you sip your cup of coffee.