DESCRIPTION Tweed Tom Poster CLIENT Tweed Tom DATE April 2010 DESIGN CREDITS Tweed Tom: Tom Rowe PRINT CREDITS Bob Eight Pop

QUANTITY PRODUCED 100 PRODUCTION COST £450 ($691) PRODUCTION TIME 1 week DIMENSIONS: WIDTH × HEIGHT × DEPTH 353mm × 1000mm (13.89 in × 39.37 in) PRINT METHOD Screen Printing PAPER STOCK 380 gsm Cyclus Offset NUMBER OF COLORS 4 spot inks

Tom Rowe is deeply fascinated by old obsolete machinery and engineering, and took his knowledge and creativity to develop this poster celebrating its marvelous growth over the last couple of centuries. Created for one of London’s largest illustration exhibitions Pick Me Up at Somerset House, and as a one-fifth part of the illustration collective Evening Tweed—they were kindly given a room at the exhibition to preview their new prints. You can see photos of the event and their Manor House themed drawing room here.

If you look at the specs and the images you will notice that four inks were used to print this poster, yet five colors are actually seen. This is the result of carefully overlapping two of those inks.

The main challenge was to create a fifth colour—the darker green—by overlapping the blue and grey, it was tricky mixing in enough yellow into the grey without it altering its intended neutral shade, previous tests resulted in either the grey becoming too warm and the secondary colour (the green) becoming to dark and muddy. But the wonderful people over at Bob Eight Pop based in East London, solved it, whilst keeping the registration very tight across all one hundred editions, and being a quite peculiar large size and scale this was no mean feat.