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BROWSE


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Client

Good Stuff Design


Quantity Produced

50


Production Cost

$150


Production Time

6 weeks

Dimensions (Width × Height × Depth)

5 in × 7 in


Page Count

5


Paper Stock

100 lb. Uncoated Finch Fine


Number of Colors

Package: 3 spot inks
Cards: 2 spot inks

Varnishes


Binding


Typography

Komika Axis, DINOT

 

Doodles and squiggles lead to design solutions, in the same way that creative exploration can lead to actual projects. Shaun Malinowski, an illustrative designer, loves to silkscreen in the same way you like to doodle.

The “Good Cards” came about one day when I was creating a 7in × 5-inch illustration that I intended to silkscreen (the “tastes good” card). I loved the irony of what was unfolding with the illustration and type. And, through the craziness of the creative process, my mind took off thinking about all sorts of images combined with unique sayings. The final goal ended up being a set of five cards that all relate to the idea of word “good”—tastes good, smells good, feels good, looks good, good stuff design. I thought this could be a great way to showcase my illustration, design and printing skills all rolled into one tasty bite for potential new clients—art/creative directors and select new businesses.

So, thinking that it would be a bit lame to just send the card by themselves, I thought I’d find a nice paper packaging to slide them into. A buddy turned me on to Stumptown Printers. Stumptown offers a pretty slick pre-cut blank product that you can print yourself. I found a precut blank paper fold up that I could use that fit the cards perfectly. The final mailed out product consisted of the packaging with 5 cards, and a business card shrink wrapped and put into a mailing sleeve.

I asked Shaun for some tips on silkscreening on your own, based on his experience, and this is what he had to share:

The best tips I can give are to make sure your screens have a nice crisp exposure on them. I don’t use a press with my screens so registration becomes pretty important. Registration marks are a definite must! Another loophole that I use is that when I create my artwork I plan on it overlapping (like hitting multiply in photoshop). That way, if you’re slightly off, the print isn’t ruined and still looks great!

Good Stuff Design Good Cards ---Good Stuff Design Good Cards ---Good Stuff Design Good Cards ---Good Stuff Design Good Cards

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Good Stuff Design Good Cards

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Production Method

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Design

Good Stuff Design: Shaun Malinowski

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Printing

Good Stuff Design: Shaun Malinowski

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 9, 2010

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Filed Under

Promotional Cards

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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