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Ervin Esen

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

450 mm × 640 mm (17.71 in × 25.19 in)

Page Count

Paper Stock

270 gsm Colorplan Ebony Plain

Number of Colors

3 spot inks




Knockout (Hoefler & Frere-Jones)
Archer (Hoefler & Frere-Jones)
Numbers Depot (Hoefler & Frere-Jones)
Soho (Sebastian Lester)
Sarah Script' (LHF)
Eames Century Modern (by House Industries)


We’ve had our share of self-promos here on FPO, but I don’t think we have showcased a project that was an extension from a student project—but now in the very grown up real world.

This poster is inspired by and a follow-up to my final master project at Kingston University Communication Design course, “Misspent: The Book”. The concept behind each project is the same: Informing people about the huge amount of money we spend each year to specific industries and what could be done with just a fraction of it. But because the area in the poster is limited I focused on the first objective. Although this is a promotional item, I didn’t want people to look at it and understand it at once. The aim was to create an interest at first and to provide the engaging detail later so that each time someone looks at the poster he would see something new.

This is the kind of project that can really get you noticed with potential employers or prospective clients—you get to show your personality and point of view, and your ability to complete and produce a project.

Misspent Poster ---Misspent Poster ---Misspent Poster ---Misspent Poster ---Misspent Poster ---Misspent Poster ---Misspent Poster


Recent Posts



Misspent: The Poster


Production Method



Ervin Esen



Get a Grip

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 30, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End