DESCRIPTION Murten Saerbi Business Cards CLIENT Murten Saerbi DESIGN CREDITS Maarten Serneels PRINT CREDITS Coloma TYPE CREDITS DIN

QUANTITY PRODUCED 500 PRODUCTION COST €310 PRODUCTION TIME 5 days DIMENSIONS: WIDTH × HEIGHT × DEPTH 85 mm × 55 mm (3.34 in × 2.16 in) PRINT METHOD Offset Silkscreen PAPER STOCK Sirio black uncoated 480gr/m2 NUMBER OF COLORS 1 spot ink, silver VARNISHES Clear spot varnish

When you chose to combine time consuming printing techniques, along with the fact that you don’t know the information that needs to be printed, a creative process is needed.

When I made the cards I was planning on moving. I wasn’t sure where though, so when my cards would be ready they could have been outdated already (considering the address was still my “old” house). I solved this by not doing the easiest part of the print process on 250 cards. Meaning: I made sure the process for my address was simple/low cost and do-able at a later time. The printing of the clear coat on the other hand (transparent ink which has been pressed: UV spot ink) is the most expensive and time consuming part so what I did was print this coat on all my cards and omit the address information on 250 of them. That way, if I moved, I could still have updated cards relatively quick with my new address on them.

Bending the rules, bending the process and adjusting according to the immediate needs and desires. Not a bad way to roll.