ADV @ UNDERCONSIDERATION      Peek here for details





The Cheaper Show

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

21 in × 27 in

Page Count

Paper Stock

Rives BFK Printmaking Paper 280g 22 × 30-inch sheet Cream

Number of Colors

2 spot inks





Small print runs are precious. And, this particular print, with its bold typography and energetic color palette feels anything but cheap as the big lettering indicates.

A limited edition print created to be sold at Cheaper Show No. 9. The lettering is based on the type used in the Cheaper Show identity while departing from the rigid sans-serif in order to create an amalgam of type styles that reflect the diversity of the event itself.

While the design is important, when you have the opportunity to produce a piece in a way you have never done before — in this case Intaglio printing, which is sort of a reverse letterpress, where the design is etched in a plate, ink is placed in the hollow spaces, paper then placed on top of the plate, and finally pressed to grab the ink — well that just sends shivers down a designer’s spine as the time to start approaches.

This project allowed us to work with a notable Vancouver based printmaking studio which specializes in producing artist prints. Working with a small printing house came the opportunity to lend a hand during the printing process, which gave us insight into intaglio printing.

The Cheaper Show Print ---The Cheaper Show Print ---The Cheaper Show Print ---The Cheaper Show Print ---The Cheaper Show Print ---The Cheaper Show Print ---The Cheaper Show Print ---The Cheaper Show Print ---The Cheaper Show Print ---The Cheaper Show Print ---The Cheaper Show Print ---The Cheaper Show Print


Recent Posts



The Cheaper Show Print


Production Method



Working Format



New Leaf Editions: Peter Braune

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 3, 2010


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End