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BROWSE
Dimensions (Width × Height × Depth)
18 in × 24 in × 1.5 in
Page Count
12 individual pages
Paper Stock
Cougar 100 lb Cover Matte
Number of Colors
CMYK
Varnishes
Velvet Touch Coating
Binding
–
Typopgraphy
Helvetica Neue
Creating a portfolio of sorts for DS Reps, perfectholiday brand design developed a custom cardboard box that unfolds to reveal a set of large prints that are held together with a binder clip. Finding nothing that met their criteria, they had to experiment and test a series of prototypes before finding the exact fit.
We wanted to create a mobile art show in which everything needed was contained in a large custom box. The recipient is forced to interact with the package rather than place it into a bookshelf where most photo promos end up.
The custom gatefold seemed to be the most appropriate solution to house the posters. It allowed the viewer to slowly open the layers to reach the inside content. Binder clips were a must from the beginning. It is such a commonly used device that works perfectly when hanging the photographer prints. The size of the box necessitated a custom designed box that needed many prototypes and testing. We needed to make sure it had enough strength to survive shipment but also limit excess bulk to keep the proper aesthetic. Also, everything from tape placement to shipping labels had to be well thought out.
And like many projects, this one has a lesson to file away for future use. It has nothing to do with the printing process itself, but with the choices made when putting together the specs that would define its final outcome.
Never print photo promos on matte uncoated stock. Photographers want detail and the matte uncoated stock soaks up too much of the ink resulting in a slightly muddied image.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 13, 2010
Filed Under
Collateral
Tagged with
binder clip
CMYK
collateral
cougar
gatefold
matte
offset
poster
uncoated
velvet touch coating
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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