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BROWSE


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Client

None, until the very end


Quantity Produced

1,500


Production Cost

$17,000


Production Time

3 months from final sign-off

Dimensions (Width × Height × Depth)

6.875 in x 8.5 in x .75 in


Page Count

208


Paper Stock

Text: Uncoated 80 lb text
Cover: Uncoated 80 lb cover


Number of Colors

CMYK + PMS 187u

Varnishes


Binding

Sewn signatures


Typography

Berthold Akzidenz Grotesque
FreightText Medium

 

Putting together a book is not easy. If you are the writer, or the photographer, or the designer, or the editor, it does not matter. Making a book is a labor of love—believe me, I have been there. What then, when you are all of the above? and you have no publisher? just a burning desire to see this project come to life, a project that speaks to you as you hope it will speak on to others.

This project was home-grown. No money, no publisher, no client. At least not at first. For this reason, the project is as much about what you don’t see as what you see: the book models, proposals, grant applications, meetings with museum directors, excluded materials and dozens upon dozens of rejection letters from publishers. Well not physical letters, but you get the idea. This book was destined to be made because it holds such a great story. A young man walks into Harvard during World War II and wants to be an architect. He worked construction for his father, so he knew how to draw and build. He ends up on a scholarship, Marcel Breuer’s first U.S. employee, and moves back to Rhode Island to define the modern vernacular. True post-war modernism for the masses.

Perhaps the lesson for me from this project is to push when it’s worth pushing. This applied as much with research as it did with finding a publisher. There was a ton of good material that came late in the process. There were a bunch of great projects that we discovered years into scouting. Yes, it was a four-year project. And months before completion, we found great buildings to photograph and images to include. It was all open until it was all closed. Nothing precious, nothing quite finished until it was completely finished.

It’s a rare project in that I was completely responsible for the design and contents of the book. William Stout is a great publisher to work with; and a great fit for this project.

<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph ---<em />Ira Rakatansky: As Modern As Tomorrow</em> Monograph

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Ira Rakatansky: As Modern As Tomorrow Monograph

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Production Method

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Design

The Design Office: John Caserta
Editing: Lynnette Widder and John Caserta
Essays: Joan Ockman and Lynnette Widder
Photography: Thad Russell and John Caserta
Production assistants: Elise Porter a

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Printing

Overseas Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 29, 2010

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Filed Under

Books

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End