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Ribbons of Red

Quantity Produced


Production Cost


Production Time

Several Weeks

Dimensions (Width × Height × Depth)

3.5 in × 2 in

Page Count

Paper Stock

Crane Lettra 220lb

Number of Colors

2 spot inks, red and black


Overall varnish




Printing details in letterpress is a great way to add texture to a project—just know that very small elements don’t work as well, they break up and tend to clog. On the other hand if you are looking to letterpress large areas, you can usually expect uneven ink coverage. Of course, this might be exactly what you are aiming for.

Instead of having to print an artificially made texture, we let the press do it on its own by printing a flood coat without a great deal of pressure. What you’re seeing is the natural “salting” that occurs when paper fibers show through the ink coverage. This was the texture I wanted to match my brand. One caveat is that with such a large area of ink coverage, you need to give it a hit of varnish to prevent offsetting.

Good to know on the varnish, a simple measure for a great texture.

Ribbons of Red Business Card ---Ribbons of Red Business Card ---Ribbons of Red Business Card


Recent Posts



Ribbons of Red Business Card


Production Method



Ribbons of Red: Renee Swigert



Angel Bomb

See Printer Profile on Inker Linker

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 17, 2010


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End