A pocket folder can have one or both of these jobs: a) to hold materials, and b) to inform. Sometimes they just hold, and sometimes they hold and inform (they can not just inform, otherwise who does the holding?), the latter being the chosen one for The Korte Company who included imagery to support their corporate timeline.
The challenge was to create a printed presentation piece that holds around 30 loose sheets of 8.5 × 11 paper. It had to also give a quick, yet detailed overview of the company. The Korte Company is a design-build construction company who is all about building smart and I thought their pocket folder should have the same integrity. This 8-panel pocket folder folds out to be a timeline on one side, giving a birds eye view of the company, while the other side includes 2 deep pockets with 2 business card holders. This piece is used as a leave-behind during the initial meeting with a prospective client.
The light bulb logo in yellow on the front and back cover was originally intended to be a yellow foil stamp. The stamper saw how much detail was in it and recommended that we instead print the logo and do a UV spot varnish. It ended up being the right decision because we were able to do an exact match of the yellow in the logo to the yellow in the timeline. The detail in the logo printed beautifully and it gave the exact effect we were looking for.
Another example where a trusting relationship and good communication between designer and printer is an invaluable asset to have.
(Click image above for bigger view)
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.