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BROWSE
Dimensions (Width × Height × Depth)
Flat: 36.625 in × 11.25in
Folded: 8.75 in × 11.25 in
Page Count
8 panels
Paper Stock
Cougar Opaque White Smooth 100 lb Cover
Number of Colors
CMYK + black foil stamp
Varnishes
UV Spot Varnish
Aqueous Coating
Binding
–
Typography
DIN
Helvetica Neue
A pocket folder can have one or both of these jobs: a) to hold materials, and b) to inform. Sometimes they just hold, and sometimes they hold and inform (they can not just inform, otherwise who does the holding?), the latter being the chosen one for The Korte Company who included imagery to support their corporate timeline.
The challenge was to create a printed presentation piece that holds around 30 loose sheets of 8.5 × 11 paper. It had to also give a quick, yet detailed overview of the company. The Korte Company is a design-build construction company who is all about building smart and I thought their pocket folder should have the same integrity. This 8-panel pocket folder folds out to be a timeline on one side, giving a birds eye view of the company, while the other side includes 2 deep pockets with 2 business card holders. This piece is used as a leave-behind during the initial meeting with a prospective client.
The light bulb logo in yellow on the front and back cover was originally intended to be a yellow foil stamp. The stamper saw how much detail was in it and recommended that we instead print the logo and do a UV spot varnish. It ended up being the right decision because we were able to do an exact match of the yellow in the logo to the yellow in the timeline. The detail in the logo printed beautifully and it gave the exact effect we were looking for.
Another example where a trusting relationship and good communication between designer and printer is an invaluable asset to have.
(Click image above for bigger view)
The Korte Company Pocket Folder
Production Method
Design
Kim Knoll
Creative Direction and Design: Kim Knoll
Writing: Todd Imming
Printing
Lake County Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 2, 2010
Filed Under
Collateral
Tagged with
aqueous
cougar
foil stamp
fold
offset
pocket folder
score
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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