DESCRIPTION The Korte Company Pocket Folder CLIENT The Korte Company DATE June 2010 DESIGN CREDITS Kim Knoll Creative Direction and Design: Kim Knoll Writing: Todd Imming PRINT CREDITS Lake County Press TYPE CREDITS DIN Helvetica Neue

QUANTITY PRODUCED 1,000 PRODUCTION COST $8,660 PRODUCTION TIME 3 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH Flat: 36.625 in × 11.25in Folded: 8.75 in × 11.25 in PAGE COUNT 8 panels PRINT METHOD Offset PAPER STOCK Cougar Opaque White Smooth 100 lb Cover NUMBER OF COLORS CMYK + black foil stamp VARNISHES UV Spot Varnish Aqueous Coating OTHER Score and fold

A pocket folder can have one or both of these jobs: a) to hold materials, and b) to inform. Sometimes they just hold, and sometimes they hold and inform (they can not just inform, otherwise who does the holding?), the latter being the chosen one for The Korte Company who included imagery to support their corporate timeline.

The challenge was to create a printed presentation piece that holds around 30 loose sheets of 8.5 × 11 paper. It had to also give a quick, yet detailed overview of the company. The Korte Company is a design-build construction company who is all about building smart and I thought their pocket folder should have the same integrity. This 8-panel pocket folder folds out to be a timeline on one side, giving a birds eye view of the company, while the other side includes 2 deep pockets with 2 business card holders. This piece is used as a leave-behind during the initial meeting with a prospective client.

The light bulb logo in yellow on the front and back cover was originally intended to be a yellow foil stamp. The stamper saw how much detail was in it and recommended that we instead print the logo and do a UV spot varnish. It ended up being the right decision because we were able to do an exact match of the yellow in the logo to the yellow in the timeline. The detail in the logo printed beautifully and it gave the exact effect we were looking for.

Another example where a trusting relationship and good communication between designer and printer is an invaluable asset to have.

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