ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


---

Client

Self-promotion


Quantity Produced

500


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

17.5 in × 24 in


Page Count


Paper Stock

Mohawk Superfine, Eggshell, 100 lb Text


Number of Colors

CMYK

Varnishes


Binding


Typography

Knockout
Chronicle Text

This piece is available for purchase for $33 + Shipping

[Note: We have added a field in the Project Overview column where you can quickly see if a project is available for purchase, as it seems to be a recurring question.]

- - -

There are two things I love: Coffee (especially at 5:00 am) and infographics (especially not at 5:00 am). These two entities have come together in not just a deliciously looking poster but an informative one to boot by the folks at New York-based Plaid. Nothing like an argumentative barista to kickstart a project:

The project started as a pursuit for the perfect cup of coffee after our creative director got into an argument with a local barista on how to make a latte. So we decided to create a print to help the average person understand how their favorite coffee drink is made. In the end we found out there are many ways to make the same coffee beverage, but we hoped that the rest of the world would share our love for coffee with this poster.

The production all went very smoothly thanks to MG imaging. What we found most difficult was when we began to sell the poster through our blog. The shipping, packing and delivering process is much more complicated then we anticipated.

Being self-shippers ourselves, we feel your pain Plaid. If you don’t care about how much the staff at Plaid suffers shipping these posters feel free to order one, and then, maybe, an Irish Coffee.

The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster

---

Recent Posts


Previous


Next


“The Perfect Pour” Poster

---

Production Method

---

Design

Plaid Inc.
Designer: Thomas Wilder

---

Printing

MG Imaging

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

September 7, 2010

---

Filed Under

Posters

---

Tagged with




---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End