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Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

17.5 in × 24 in

Page Count

Paper Stock

Mohawk Superfine, Eggshell, 100 lb Text

Number of Colors





Chronicle Text

This piece is available for purchase for $33 + Shipping

[Note: We have added a field in the Project Overview column where you can quickly see if a project is available for purchase, as it seems to be a recurring question.]

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There are two things I love: Coffee (especially at 5:00 am) and infographics (especially not at 5:00 am). These two entities have come together in not just a deliciously looking poster but an informative one to boot by the folks at New York-based Plaid. Nothing like an argumentative barista to kickstart a project:

The project started as a pursuit for the perfect cup of coffee after our creative director got into an argument with a local barista on how to make a latte. So we decided to create a print to help the average person understand how their favorite coffee drink is made. In the end we found out there are many ways to make the same coffee beverage, but we hoped that the rest of the world would share our love for coffee with this poster.

The production all went very smoothly thanks to MG imaging. What we found most difficult was when we began to sell the poster through our blog. The shipping, packing and delivering process is much more complicated then we anticipated.

Being self-shippers ourselves, we feel your pain Plaid. If you don’t care about how much the staff at Plaid suffers shipping these posters feel free to order one, and then, maybe, an Irish Coffee.

The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster


Recent Posts



“The Perfect Pour” Poster


Production Method



Plaid Inc.
Designer: Thomas Wilder



MG Imaging

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 7, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End