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Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

17.5 in × 24 in

Page Count

Paper Stock

Mohawk Superfine, Eggshell, 100 lb Text

Number of Colors





Chronicle Text

This piece is available for purchase for $33 + Shipping

[Note: We have added a field in the Project Overview column where you can quickly see if a project is available for purchase, as it seems to be a recurring question.]

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There are two things I love: Coffee (especially at 5:00 am) and infographics (especially not at 5:00 am). These two entities have come together in not just a deliciously looking poster but an informative one to boot by the folks at New York-based Plaid. Nothing like an argumentative barista to kickstart a project:

The project started as a pursuit for the perfect cup of coffee after our creative director got into an argument with a local barista on how to make a latte. So we decided to create a print to help the average person understand how their favorite coffee drink is made. In the end we found out there are many ways to make the same coffee beverage, but we hoped that the rest of the world would share our love for coffee with this poster.

The production all went very smoothly thanks to MG imaging. What we found most difficult was when we began to sell the poster through our blog. The shipping, packing and delivering process is much more complicated then we anticipated.

Being self-shippers ourselves, we feel your pain Plaid. If you don’t care about how much the staff at Plaid suffers shipping these posters feel free to order one, and then, maybe, an Irish Coffee.

The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster --- The Perfect Pour Poster


Recent Posts



“The Perfect Pour” Poster


Production Method



Plaid Inc.
Designer: Thomas Wilder



MG Imaging

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 7, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End