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BROWSE


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Client

Ligature, Loop & Stem


Quantity Produced

100


Production Cost

$1,500


Production Time

7 days

Dimensions (Width × Height × Depth)

12 in × 16 in


Page Count


Paper Stock

Strathmore Natural White wool finish, 130 lb cover


Number of Colors

2 Spot per Card

Varnishes


Binding


Typography

Epic - Positype/TypeTrust (Neil Summerour)
National - vllg (Klim, Kris Sowersby)

This piece is available for purchase for Sold out

What do some designers do for fun? You know, those activities that are unrelated to the daily list of client requests and work related emails? They design more stuff — and not just any stuff, they design stuff for designers.

Aside from being a purely creative outlet devoid of typical restrictions (such as clients), one of the goals for anything produced under the Ligature, Loop & Stem moniker is that it educates as well as inspires. This piece scratched an itch for us in wanting to have a quick reference for letterform characteristics — in essence, so we can all speak the same language when talking about type.

Although we’d seen similar diagrams in books, we wanted something that felt more modern. To that end, we purposefully selected two type families which balanced that desire while keeping one foot in the past, reflecting the historical content of the piece’s subject matter.

But not all was rosy and perfect in Hobby Land:

There were two challenges we faced during production: extremely tight registration is difficult to achieve with letterpress due to factors such as humidity in the pressroom and in the paper stock itself, along with stretching of the paper as it travels through the press. Also, thin hairlines are difficult to reproduce using polymer plates as the brushes that clean the plates during the platemaking process can easily distort or brush them away entirely.

In the end, it looks like both issues were addressed and solved to their (and our) satisfaction for this poster is gorgeous enough to be completely sold out.

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Ligature, Loop & Stem Poster

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Production Method

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Design

Scott Boms, Grant Hutchinson and Luke Dorny

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Printing

Lunar Caustic Press: Neil Wismayer

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 25, 2010

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Filed Under

Posters

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End