ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


---

Client

Lulu Dee


Quantity Produced

100 of each


Production Cost

$800


Production Time

2 months

Dimensions (Width × Height × Depth)

4.25 in × 5.5 in


Page Count


Paper Stock

French Paper, Smart White, 100lb Cover


Number of Colors

2 Spot per Card

Varnishes


Binding


Typography

Clarendon
Futura
Circus KS
Skute
Krakt

This piece is available for purchase for $5 + shipping

Designer and printer and retailer all rolled into one? Indeed. With each passing day this is something that more of us are able to do. All you need is a little ambition, some good ideas, great design sensibility, access to printing technology and an online store.

I wanted to create a letterpress card line that was both playful and modern while also being nostalgic. Some of my biggest inspirations are mid-century modern design, vintage animation and song lyrics from classic 1980s hits. While I have been printing on a letterpress for three years, the biggest challenge I met while printing this card line was the art of registration.

As they say, practice makes perfect.

Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line ---Lulu Dee Greeting Card Line

---

Recent Posts


Previous


Next


Lulu Dee Greeting Card Line

---

Production Method

---

Design

Lulu Dee

---

Printing

Lulu Dee

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

October 20, 2010

---

Filed Under

Product

---

Tagged with






---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End