DESCRIPTION
Lulu Dee Greeting Card Line
CLIENT
DATE
July 2010
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
Clarendon
Futura Circus KS Skute Krakt AVAILABLE FOR PURCHASE
$5 + shipping
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QUANTITY PRODUCED
100 of each
PRODUCTION COST
$800
PRODUCTION TIME
2 months
DIMENSIONS: WIDTH × HEIGHT × DEPTH
4.25 in × 5.5 in
PRINT METHOD
Letterpress
PAPER STOCK
French Paper, Smart White, 100lb Cover
NUMBER OF COLORS
2 Spot per Card
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Designer and printer and retailer all rolled into one? Indeed. With each passing day this is something that more of us are able to do. All you need is a little ambition, some good ideas, great design sensibility, access to printing technology and an online store.
I wanted to create a letterpress card line that was both playful and modern while also being nostalgic. Some of my biggest inspirations are mid-century modern design, vintage animation and song lyrics from classic 1980s hits. While I have been printing on a letterpress for three years, the biggest challenge I met while printing this card line was the art of registration.
As they say, practice makes perfect.











