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BROWSE
Client
United States Postal Service
Quantity Produced
2,000
Production Cost
–
Production Time
3 Weeks
Dimensions (Width × Height × Depth)
Box: 7.625 in × 10 in × 1 in
Booklet and folders: 7.5 in × 9.875 in
Page Count
Booklet: 40 Pages
Paper Stock
Uncoated
Number of Colors
Booklet: CMYK + 1 Spot
Folders: 2 Spot
Varnishes
–
Binding
Booklet: Saddle-stitched
Typopgraphy
Didot
Verlag
Mercury
Since 1999 the United States Postal Service has been issuing the Nature of America stamp series, illustrated by John D. Dawson but 2010 is the last year of the series and the USPS worked with Journey Group to create a collector’s edition:
After twelve years of issuing stamps celebrating diverse ecosystems in the United States, the U.S. Postal Service wanted a limited edition product to commemorate the final year of the Nature of America stamp series. The piece needed to successfully archive and preserve all twelve stamp panes as well as highlight the process behind making the entire series. We wanted the design to be elegant and timeless, while subtle enough not to take away attention away from the already beautiful stamp artwork. The result was a foil stamped collector’s box to hold twelve stamp panes and stamp folders, a booklet, and an autographed certificate. Each stamp folder drew out artistic elements of its corresponding stamp pane. The booklet included an interview with the art director and artist of the 12-year series, plus developmental sketches printed on translucent sheets.
I’m not into stamps. I mean, I appreciate them, but I just like to lick them and place them on envelopes so that they get stuff from here to there. But if I were into stamps and was a collector, this box would have me howling like a wolf in the Sonoran Desert. Or something. The box is chunky and bold but with the silver foil stamp it has a nice air of sophistication. The book and folders serve as simple and bold vessels for the great illustration work of Dawson.
Samples of stamp panes below, 3 of 12 shown
Nature of America Stamp Series Limited Edition Collector’s Set
Production Method
Design
Journey Group
Art Director: Matt Pamer
Creative Director: Greg Breeding
Writer: Kristen Kimmel
Printing
Journey Group: Brad Uhl
Box: Worth Higgins & Associates
Contents: The John Roberts Company
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 12, 2010
Filed Under
Catalogues
Tagged with
box
CMYK
foil stamp
folder
offset
silver
stamp
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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