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BROWSE
Dimensions (Width × Height × Depth)
7 in × 3.5 in × 1 in
Page Count
12
Paper Stock
Neenah Esse, Pearlized Cocoa , 105# Cover
Number of Colors
2 spot inks, brown and gold
Varnishes
–
Binding
Saddle stitch
Typopgraphy
Univers (Adrian Frutiger)
Wacker (Jeff Davis)
For many, college and football go together like peanut butter and jelly, and when the season starts it is a big deal.
The presidential football invitations were created for the fall 2010 season. It’s always a fine line to walk between academic and athletic messaging in a university setting. A reverse hammered emboss pattern simulated a football texture on our custom boxes which gave a nod to athletics without being to direct. A special interior holder was designed to house a laser engraved key, the invitation, RSVP, and game cards. After meeting with our client the concept our donors are the key to our success arose. The custom key is a fully functioning key that can be extracted and carried with our donors as a reminder to their relationship to Texas State University.
Without a doubt there are many pieces to this project, and different production techniques that can’t be completed by a single vendor. This is where a good project manager earns his salary, and where a process novice is sure to grow a few grey hairs.
The toughest aspect of the project was coordinating production and timing of all the components. I can’t stress how important mockups are in facilitating clear communication with vendors. Especially on a project that has many moving pieces and vendors on each coast. Get to know your vendors well. When you do they tell yourimportant things that impact your project like, “we are closing for a week of inventory.” Knowing this allows you to schedule your project without hiccups.
Texas State University Presidential Football Invitation
Production Method
Design
Office of University Marketing (Texas State University in-house design department): Art Direction: Julie Babler
Design: Hoyt Haffelder
Writing: David King and Yvonne Taylor
Project photos by: Chandler Prude
Printing
Printing: Capital Printing
Boxes: Taylor Box Co.
Keys: STAT Key Co.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 5, 2010
Filed Under
Invitations
Tagged with
box
color paper
emboss
invitation
key
neenah
offset
PMS
saddle stitch
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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