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BROWSE


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Client

Texas State University


Quantity Produced

500


Production Cost

$8,000


Production Time

2 months

Dimensions (Width × Height × Depth)

7 in × 3.5 in × 1 in


Page Count

12


Paper Stock

Neenah Esse, Pearlized Cocoa , 105# Cover


Number of Colors

2 spot inks, brown and gold

Varnishes


Binding

Saddle stitch


Typography

Univers (Adrian Frutiger)
Wacker (Jeff Davis)

 

For many, college and football go together like peanut butter and jelly, and when the season starts it is a big deal.

The presidential football invitations were created for the fall 2010 season. It’s always a fine line to walk between academic and athletic messaging in a university setting. A reverse hammered emboss pattern simulated a football texture on our custom boxes which gave a nod to athletics without being to direct. A special interior holder was designed to house a laser engraved key, the invitation, RSVP, and game cards. After meeting with our client the concept our donors are the key to our success arose. The custom key is a fully functioning key that can be extracted and carried with our donors as a reminder to their relationship to Texas State University.

Without a doubt there are many pieces to this project, and different production techniques that can’t be completed by a single vendor. This is where a good project manager earns his salary, and where a process novice is sure to grow a few grey hairs.

The toughest aspect of the project was coordinating production and timing of all the components. I can’t stress how important mockups are in facilitating clear communication with vendors. Especially on a project that has many moving pieces and vendors on each coast. Get to know your vendors well. When you do they tell yourimportant things that impact your project like, “we are closing for a week of inventory.” Knowing this allows you to schedule your project without hiccups.

Texas State University Presidential Football Invitation ---Texas State University Presidential Football Invitation ---Texas State University Presidential Football Invitation ---Texas State University Presidential Football Invitation ---Texas State University Presidential Football Invitation ---Texas State University Presidential Football Invitation ---Texas State University Presidential Football Invitation ---Texas State University Presidential Football Invitation ---Texas State University Presidential Football Invitation ---Texas State University Presidential Football Invitation

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Texas State University Presidential Football Invitation

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Production Method

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Design

Office of University Marketing (Texas State University in-house design department): Art Direction: Julie Babler
Design: Hoyt Haffelder
Writing: David King and Yvonne Taylor

Project photos by: Chandler Prude

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Printing

Printing: Capital Printing
Boxes: Taylor Box Co.
Keys: STAT Key Co.

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 5, 2010

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Filed Under

Invitations

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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