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BROWSE
Client
The Loeb Fellowship, Harvard University Graduate School of Design
Quantity Produced
–
Production Cost
–
Production Time
Design: 2 days
Printing: 2 days
Dimensions (Width × Height × Depth)
24 in × 36 in
Page Count
–
Paper Stock
Neenah Environment, 100 lb Text, 100% PCW
Number of Colors
3 Spot / 1 Spot
Varnishes
–
Binding
–
Typopgraphy
Berthold Akzidenz Grotezk
Chicago-based Thirst has been doing the Loeb Fellows at Work poster for the Harvard University Graduate School of Design for a few years now and they always pack a juicy visual punch.
This year’s process consciously created an un-spoken dialog with AGI member, Philippe Apeloig’s seminal poster of 1999. It’s a reflection on the urban landscape in transition — a perfect expression for this year’s Loeb Fellows at work transforming the urban landscape.
Unlike other years, however, budget was an issue.
A sign of the times? Three years ago this poster was 11 over 1, this year it’s 3 over 1
Which is actually not a bad thing. I really like the resourcefulness of using only three spot colors to create a very colorful poster that blends one spot with the other and uses gradients in the letterforms that add plenty of depth. And that little strip of purple when the two colors meet is quite delightful.
2010 Loeb Fellows at Work Poster
Production Method
Design
Thirst
Design Director: Rick Valicenti
Designer: John Pobojewski
Printing
Graphic Arts Studio
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 2, 2010
Filed Under
Posters
Tagged with
gradient
offset
poster
spot color
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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