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BROWSE
Client
Self-promotion
Quantity Produced
100
Production Cost
$95
Production Time
1 day
Dimensions (Width × Height × Depth)
19 in × 25 in
Page Count
–
Paper Stock
French Parchtone Fleece, 65 lb cover
Number of Colors
1 spot ink, black
Varnishes
–
Binding
–
Typopgraphy
–
Not every project ends where it was intended to end nor in the way it was meant to exist. Alex Fuller started with a client-driven project, and ended up with a promotional poster. Here’s how it happened.
I’m calling it a self-promo but it was in fact a proposed poster concept for a client that was not chosen. The client produces music related apparel, specifically for vinyl collectors. I loved the drawing too much to just let it fade away in the abyss that is my external hard drive. Plus, it took me 6 hours to draw the darn thing. I found a way to do a small offset run with a local printer. Luckily, it was a hit and i made my money back in about 3 weeks.
This project was a great learning experience. If you love a concept, never let it die. Too often good work gets rejected and disappears — just make something from it!
This sure is a handsome poster for anyone to display, musical tastes aside.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 9, 2010
Filed Under
Posters
Tagged with
black
french paper
illustration
offset
parchtone
poster
self-promo
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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