ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


---

Client

Self-promotion


Quantity Produced

150


Production Cost

"A lot…"


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

6 in × 9 in (folded)


Page Count


Paper Stock

Folder: Uncoated 80lb cover
Interior: 70lb text


Number of Colors

CMYK + 1 Spot

Varnishes


Binding


Typography

Odile
Univers
Typewriter

 

There is a fine line between endearingly cute and annoyingly cloying when it comes to baby announcements. Luckliy, for newborn Oliver, his parents are designers so his announcement begins on the side of cute, goes to cloying, then comes back to cute for a really great, tactile package that is both funny and well made. Plus, this is a product line in the making and may put Oliver through college so maybe the Gunthries could start producing for other parents to fill in. And it’s probably one of the only projects on FPO that has been inspired by Law & Order or CSI.

This was our son Oliver’s birth announcement that was sent to friends and family. During the last few months of pregnancy, I was mostly laid up because of severe swelling. It is pretty amazing that at any point in time on any given day, there is an episode of Law & Order or CSI on television. I started to get the idea before he was born that we would do a criminal file on him since he had been making me so uncomfortable and it just sort of grew into itself.

Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement

---

Recent Posts


Previous


Next


Oliver’s Birth Announcement

---

Production Method

---

Design

Lesley Guthrie
Arlo B. Guthrie

---

Printing

Classic Color

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

November 16, 2010

---

Filed Under

Announcement

---

Tagged with





---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End