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Quantity Produced


Production Cost

"A lot…"

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

6 in × 9 in (folded)

Page Count

Paper Stock

Folder: Uncoated 80lb cover
Interior: 70lb text

Number of Colors

CMYK + 1 Spot






There is a fine line between endearingly cute and annoyingly cloying when it comes to baby announcements. Luckliy, for newborn Oliver, his parents are designers so his announcement begins on the side of cute, goes to cloying, then comes back to cute for a really great, tactile package that is both funny and well made. Plus, this is a product line in the making and may put Oliver through college so maybe the Gunthries could start producing for other parents to fill in. And it’s probably one of the only projects on FPO that has been inspired by Law & Order or CSI.

This was our son Oliver’s birth announcement that was sent to friends and family. During the last few months of pregnancy, I was mostly laid up because of severe swelling. It is pretty amazing that at any point in time on any given day, there is an episode of Law & Order or CSI on television. I started to get the idea before he was born that we would do a criminal file on him since he had been making me so uncomfortable and it just sort of grew into itself.

Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement


Recent Posts



Oliver’s Birth Announcement


Production Method



Lesley Guthrie
Arlo B. Guthrie



Classic Color

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 16, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End