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BROWSE


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Client

The Washington University Amateurs


Quantity Produced

50


Production Cost

$200


Production Time

1 Month

Dimensions (Width × Height × Depth)

4.75 in × 4.75 in


Page Count


Paper Stock

Chipboard Arigato Pak from Stumptown Printers


Number of Colors

2 Spot

Varnishes


Binding


Typography

 

For her old college a cappella group, The Washington University Amateurs, designer Mary Rosamond created this design for their new CD, “Amalgamation.” The title is apt in both the design, explained below, and even the production where Mary took it upon herself to silkscreen the packaging herself, despite having no experience, showing that you can bring together passion and patience quite successfully. Printed with two colors on Stumptown Press’s pre-cut, foldable-without-glue Arigato Pak, the package has a great earthy quality that highlights the DIY attitude of not just the designer but the group who, in a way, do music by themselves.

The purpose of this project was to help my old college a cappella group by providing them with a design for their new CD. Although we decided on an alternate design for commercial production and public distribution, I wanted to create another design for a “collectors edition” of the CD exclusively for the group members. In a cappella music, the group creates arrangements of popular songs using only their voices. Often, syllables and tones will be specifically chosen to allow the voice to mimic an instrument used in the original recording. Given this unique quality of the a cappella genre, creating a parallelism with imagery of human anatomy and musical instruments (such as a heart and a metronome, vocal chords and a harpsichord, a mouth and a gramophone, etc.) seemed both the most intuitive and intriguing design solution for this project.

Due to the small quantity and in an effort to compliment the visceral quality of the illustrations, I decided to screen print the design onto the CD surfaces and cases myself. Having never screen printed before, it was a challenge learning the technique since there was so much fine detail in the design. Getting used to printing on the different surface textures of the CD and paper case was also a challenge. Completing the project was very rewarding, however next time I’ll have a better idea of the capabilities and limitations of screen printing.

Amalgamation CD Packaging --- Amalgamation CD Packaging --- Amalgamation CD Packaging --- Amalgamation CD Packaging --- Amalgamation CD Packaging --- Amalgamation CD Packaging --- Amalgamation CD Packaging --- Amalgamation CD Packaging

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“Amalgamation” CD

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Production Method

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Design

Mary Rosamond

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Printing

Mary Rosamond with the help of All Along Press

See Printer Profile on Inker Linker

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 24, 2010

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Filed Under

CD Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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