ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


---

Client

Reebok


Quantity Produced

200


Production Cost


Production Time

5 days

Dimensions (Width × Height × Depth)

85mm × 55mm (3.34 in × 2.16 in)


Page Count


Paper Stock

Touch PVC


Number of Colors

Varnishes


Binding


Typography

ReeFont (Reebok Corporate Typeface)

 

Nothing says early 1990s like Reebok’s seminal pump shoe, with that adorable half basketball that kids eagerly pumped in hope of jumping ever higher. As if. Still, the love for the Pump remains and Truth design in the UK designed this 20th anniversary invitation that celebrates the shoe’s pumpitude with a super embossed rubbery material. Barely the size of a business card, this invitation was probably too irresistible not to try and pump it.

Reebok Pump Invite ---Reebok Pump Invite

---

Recent Posts


Previous


Next


Reebok Pump Invite

---

Production Method

---

Design

Truth Design: Darren Scott

---

Printing

Primary Presentations

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

November 10, 2010

---

Filed Under

Invitations

---

Tagged with




---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End