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BROWSE
Client
Tactic Marketing, Inc.
Quantity Produced
1,500
Production Cost
$1,000
Production Time
3 weeks
Dimensions (Width × Height × Depth)
1.75in × 3.5 in
Page Count
–
Paper Stock
220 lb. Crane Lettra
Number of Colors
1 spot ink, PMS 312
Varnishes
–
Binding
–
Typopgraphy
Whitney (Hoefler & Frere-Jones)
I remember getting a couple of business cards from realtors a few years back that included, besides all of their contact information, a headshot reminiscent of their drivers license. Besides the real estate industry I had not encountered any other headshots until this card put forth by Tactic Marketing—unlike my previous experience, this one I liked.
We set out looking for something substantial and unique. We loved the idea of letterpress on the heavyweight Crane, and we stuck with a single color to offset some of the cost. From the start, we were attached to the idea of everyone having their own unique ‘back,’ and we played around with several different options before arriving at the headshots. The loose halftones worked well—corresponding with the one color theme, and creating a nice texture. And due to the coarse dot pattern, the headshots are somewhat dynamic in their appearance - up close they appear as an abstract pattern, and at a distance they read as a crisp headshot.
Working within the restrictions of letterpress really inspired us to look at things differently, and we couldn’t be happier with the end results.
Tactic Business Card
Production Method
Design
Tactic Marketing, Inc.
Printing
Event Crashers Letterpress
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 26, 2010
Filed Under
Business Cards
Tagged with
business card
crane
halftone
letterpress
PMS
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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