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BROWSE


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Client

Self-promotion


Quantity Produced

200


Production Cost

$1,350


Production Time

2.5 Weeks

Dimensions (Width × Height × Depth)

6 in × 4.25 in


Page Count


Paper Stock

French Paper, Speckletone, Madero Beach, 140 lb Cover


Number of Colors

5 Spot (two shades of light green, orange, teal, dark gray)

Varnishes

Clear/silvery gloss


Binding


Typography

Candy Script by Alejandro Paul
Variable by Matt Desmond

This piece is available for purchase for $20.11 + Shipping
Enter Discount Code "FPO11" for 11% off

In a sequel to last year’s “10 Resolutions for 2010” postcards, Andy Babb is now offering, you guessed it, “11 Resolutions for 2011.” (If humanity makes it to 2024, that’s a lot of resolutions to come up with and illustrate). The premise of the cards remains the same: a topic in front and two possible resolutions in the back, one “Hi-Res” which would be the ideal resolution, and one “Lo-Res” the cynical, most likely resolution. Delivered via charmingly crude illustrations, this year’s postcards are more ambitiously produced with five spot colors and a shimmery gloss. Andy explains further:

This postcard set—a follow-up to a project called 10 Resolutions for 2010 that I did last year—is a self-promotional piece and a pilot to determine if the concept is commercially viable. Each of the postcards has a different topic for a New Year’s resolution as its theme. Playing off the ‘resolution’ homonym, each card’s back has two takes on the given topic: the first is an optimistic outlook on what’s achievable in the new year (the ‘Hi-Res’ resolution), while the second is decidedly more cynical (the ‘Lo-Res’ resolution).

Changes in design approach (illustrations for imagery, more colors) yielded a final product that is somewhat stylistically dissimilar from the 2010 set. The design element I decided will be a common thread as I continue this series in future years is the use of an Alejandro Paul typeface for the main typeset of the resolution topics.

Having worked with Grand Palace silkscreen on a number of my past projects, the production process went smoothly and I was thrilled with the end product. The only production-related hiccup I experienced was a product of poor space planning on my part: in laying out the cards on the 19” × 25” sheets on which they were printed, I positioned the belly band in such a way that needlessly added 5 minutes to the time involved in trimming out each set. That amount of time added up quickly, especially since I did all the trimming by hand!

Work likes this makes our FPO Hi-Res resolution easy to keep: show kick ass work.

If you are purchasing, make sure to enter discount code “FPO11” for 11% off.

11 Resolutions for 2011 Postcards --- 11 Resolutions for 2011 Postcards --- 11 Resolutions for 2011 Postcards --- 11 Resolutions for 2011 Postcards --- 11 Resolutions for 2011 Postcards --- 11 Resolutions for 2011 Postcards --- 11 Resolutions for 2011 Postcards --- 11 Resolutions for 2011 Postcards --- 11 Resolutions for 2011 Postcards --- 11 Resolutions for 2011 Postcards --- 11 Resolutions for 2011 Postcards --- 11 Resolutions for 2011 Postcards

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 16, 2010

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Filed Under

Postcard

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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