Book Recommendations

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Book Recommendations

A selection of books about print
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Also by UnderConsideration

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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online
/ Brand New / Displaying opinions, and focusing solely, on corporate and brand identity work.

/ Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

/ Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

/ Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

/ Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

/ Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.


Publishing
/ The 2010 Brand New Awards / 2011, self-published.

/ Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.


Events & Judged Competitions
/ Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

/ Brand New Awards / Celebrating the best identity work produced around the world.

/ FPO Awards / Celebrating the best print work from around the world.



Writing
/ Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

/ Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

/ The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.



Graphic Design
/ Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

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ADV @ UnderConsideration    Peek here for details

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“Aloha Mahalo” Poster

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BY Armin / ON / Dec.15.2010 / IN / Posters
--- Lead Image ---
Project Overview
DESCRIPTION
"Aloha Mahalo" Poster
CLIENT
Self-promotion
DATE
May – August 2010
DESIGN CREDITS
Tim Parsons
PRINT CREDITS
Nick Wilson
TYPE CREDITS
Custom ambigram
Archer by H&F-J
 Production Details
QUANTITY PRODUCED
50
PRODUCTION TIME
2 Weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
24 in × 18 in
PRINT METHOD
Silkscreen
PAPER STOCK
Cougar Natural, 100 lb Cover
NUMBER OF COLORS
2 Spot (PMS 811 and Cool Gray 11)



Voting Begins
Voting Ends ---

IMAGES HAVE BEEN PROVIDED BY THE DESIGNER

While the real star of this self-promotional poster created by Kihei, Hawaii-based design Tim Parsons is the ridiculously good-looking ambigram that spells Aloha in one orientation and Mahalo in the other, the design and printing helps it stand out quite nicely knocked out of a deep orange and set against a great, exaggerated-halftone image.

Aloha and Mahalo are two Hawaiian words with a deep meaning. I noticed that they had a visually similar structure and thought that they’d make a perfect ambigram.

Aloha
Love — Affection — Compassion — Mercy — Sympathy — Pity — Kindness — Sentiment — Grace — Charity — Greeting

Mahalo
Thanks — Gratitude — To Thank — Thank You Very Much — Compliment

Looks can be deceiving, it was a lot harder than I thought. Below you can see some of the original sketches and in-progress screen printing. More detail can be found here.

Aloha Mahalo Poster --- Aloha Mahalo Poster --- Aloha Mahalo Poster --- Aloha Mahalo Poster --- Aloha Mahalo Poster --- Aloha Mahalo Poster

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About

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/ FPO is a division of UnderConsideration LLC, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

/ FPO is run with Six Apart’s MovableType 4.2

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