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BROWSE
Client
Self-promotional
Quantity Produced
1,000 sets of 4
Production Cost
$1.87 per set ($1,870 total)
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
3.5 in × 3.5 in
Page Count
–
Paper Stock
Pulp Board, 60 pt.
Number of Colors
2 Spot (PMS 142 orange/yellow and PMS 325 green/blue)
Varnishes
–
Binding
–
Typopgraphy
Dom Diagonal Bold
Gothic 821 Condensed
Univers Ultra Condensed
Verlag
Las Vegas Fabulous
Salem, Ohio-based letterpress shop Cranky Pressman worked with the Brooklyn-based Parliament of Owls to create a promotion that introduces Cranky Pressman’s new line of twelve different standard house die shapes that customers can design around and not worry about the added cost of custom dies. Together, they came up with the best spokespeople: “The senior citizens of beach community living — The Coasters! Contained with a belly band the set of four coasters illustrates the profiles of the four Coasters, Edna, Cranky, Mr. Snogglebaum, and Adelaide & Mr. Pistachio. Wonderfully and quirkily illustrated by Parliament of Owls and accompanied by their likes and dislikes, these coasters are like Playboy centerfolds, except not very hot. But the printing is hot and the pulp board material is something you would enjoy on a long walk on the beach.
We had worked with the ladies at the Parliament of Owls before so were familiar with their intricately detailed style which requires rather precise letterpress production. Everyone worked together during the design phase to achieve the ideal line weights, registration details and overlapping ink color combination. The choice of colors was quite interesting because in theory we were using orange and blue but wanted to make sure we had a nice clean green where the two ink colors overlapped. In the end we decided on PMS 142 because it was about the only color you could look at and say it was orange but was light enough it would print like a yellow.
Cranky Pressman Coasters
Production Method
Design
Design and Illustration: Parliament of Owls
Printing
Cranky Pressman
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 6, 2010
Filed Under
Self promotion
Tagged with
coasters
illustration
letterpress
self-promotion
series
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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