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BROWSE
Client
Self-promotion
Quantity Produced
300
Production Cost
–
Production Time
3 Weeks
Dimensions (Width × Height × Depth)
18 in × 24 in
Page Count
–
Paper Stock
French Paper, Poptone, Sweet Tooth, 140 lb Cover
Number of Colors
4 Spot
Varnishes
–
Binding
–
Typopgraphy
Various Found and Hand Lettered Type
Baskerville
Brothers by Emigre
Cantebury Sans by Kingsley/ATF
Engravers Gothic
Estillo
Gill Sans
Herald Gothic
The Heads of State have put together a literary-sort-of-meta poster about business cards. And not just any business cards:
We wanted to make a mostly-typographic promotional piece based on Chapter 4 of F. Scott Fitzgerald’s The Great Gatsby. That chapter has a section that is essentially an attendance list of all the folks who came to Gatsby’s lavish parties. There are hints about a character’s profession, or address but mostly it is just names. And the names are extraordinary. That lead us to making 1920s-inspired business cards. We had to make up a lot of background information where it wasn’t provided in order to better inform the design so over time it became a bit of an authorship project, too, with F. Scott Fitzgerald as our copywriting partner.
The result is a dazzling array of vintage typography with an amazing finish: 4 spot colors in letterpress. That’s a lot of juicy overlays and tricky trapping.
“Great Gatsby” Poster
Production Method
Design
The Heads of State
Creative Director, Designer: Jason Kernevich
Designer: Raphael Geroni
Art Director: Dusty Summers
Printing
Studio on Fire
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 20, 2010
Filed Under
Posters
Tagged with
french paper
letterpress
pop-tone
self-promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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